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HRCI APPROVED WEBINAR!!
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HRCI program number sent to you via email upon program completion. !
#BLOGGING4JOBS
48%!
job seekers in US!use Glassdoor when !searching for jobs!
Pros Good opportunity to
learn a lot!
Work-life balance can be tough!Cons
Company Benefits Stock & Health
“Exceptional benefits package. Great stock and health options”
Interview Questions Sales Representative
“Make sure to research companies growth strategy”
Salary Software Dev Engineer 107k (1,448 Salaries)
Amazon.com!
3.5k Reviews!
80% Approve!
Reviews 3.3
“Opportunity like nowhere else”
THANK YOU TO OUR SPONSOR!
#BLOGGING4JOBS
Unique Users! Mobile Users! Content!Job Clicks!
Visits!
76%!
23,000,000+!
Unique Users Worldwide!
66%! 141%! 84%!176%!
-‐10%
0%
10%
20%
30%
40%
50%
60%
70%
Jan Feb Mar Apr May Jun
CLIENTS ACROSS INDUSTRIES!
OUR SPEAKERS!
Jessica Miller-Merrell!@jmillermerrell!
Kerry Noone !@kerrynoone!
Carrie Corbin!@thecarriecorbin!
HOW TO BUILD A BUSINESS CASE FOR EMPLOYMENT BRANDING?!• 39% of candidates have used Glassdoor!!
• 81% of candidates have viewed a career site before applying!!
• 83% of candidates say their biggest frustration is not receiving a response!
POLL QUESTION #2 !I’M USING THESE METHODS TO TRACK MY SOURCE OF HIRE!!URL TRACKING HR TECH REPORTING !
COOKIES CANDIDATE SELF-REPORTING !
EMPLOYMENT BRANDING ANALYTICS AGENDA!• Source of Hire !
• Social media !
• Google Analytics !
• Measuring Influence !
• Dashboards and Reports!
POLL QUESTION #3 !HOW DO YOU MEASURE SOCIAL MEDIA!IN EB?!!FOLLOWERS/FAN COUNT!
RTS/LIKES/HEARTS!SOCIAL REACH!
HIRES BY SOURCE!
OTHER!
POLL QUESTION #4 !WHO IS MORE IMPORTANT WHEN IT COMES TO THE EMPLOYMENT BRAND? !
CANDIDATE ! ! ! ! !EMPLOYEE!
SR. LEADERSHIP! ! !RECRUITING/HR ! !!
HR TECH !REPORTING!4 FOCUSES!SOURCE OF HIRE!
QUALITY OF HIRE!
CANDIDATE PIPELINES!
TRAFFIC & REFERRAL SOURCES!
TAKE AWAYS!• Employer branding is about employees just as much as it is candidates. !
• Senior leadership communciation is essential in gaining buyin. !!• Have a clear understanding of what’s most important for your senior leadership and collect data and analytics from there. !
Jessica Miller-Merrell!@jmillermerrell!LinkedIn: b4j.co/jmillermerrell!
speakers
Kerry Noone !@kerrynoone!LinkedIn: b4j.co/knoone!
sources SOCIAL RECRUITMENT MONITER!b4j.co/brand-recruit!
2015 POTENTIAL PARK STUDY !b4j.co/potential-park-2015!
6 EMPLOYMENT BRANDS!b4j.co/6-employment-brands!
EMPLOYMENT BRAND ROAD MAPb4j.co/mapmybrand!
Carrie Corbin!@thecarriecorbin!LinkedIn: b4j.co/ccorbin!