Hit Your 3-5 Year Targets1.25.16

Why Aren’t You Reaching Your Goals?:

• The plan lacks clear direction

• Lack of who, what, when

• Lack of intermediate goals and measurement

We grossly overestimate what we can accomplish in 1 year, yet we underestimate what we can accomplish in 3-5 years.

Analyze Your Timeline

Break your big strategic goals into smaller pieces.3-5 Year Goals

1 Year Targets

Quarterly GoalsStart

here!

Your ArrowsClear Vision of Big Picture Goal

Defined Target Market& Marketplace

Know Your Numbers Defined Value

Proposition

3-6 Key Initiatives In Place 3-5 Year

Target

Clear Vision of The Big PictureThis should be your idea of what the finish line looks like.

Where do you need to be in 3-5 years to be on track to attaining crossing it? Where do you need to be in 1 year?

Where do you need to be tomorrow?How do you run a

marathon? One step at a time.

The first step counts just as much as the

last.

Define Your Target Market & Marketplace• Who would find the most value in your product or

service?• Where are these people living/working?• What type of lifestyle do they lead?

Clearly Defined Value PropositionKnow the answers to these questions:• What is your brand promise? • Do you guarantee it?• How do you know when you’re

keeping your brand promise?

Know Your Numbers• Where are you now?• What have your trends been?• What resources do you have available?Knowing the answers to these questions will help you determine:

• Where you’ll likely end up in 3-5 years if you stay on the current path.

• Whether you need to pick up the pace or if you’re smooth sailing

Put 3-6 Key Initiatives In PlaceFind out what the mile markers are that you must reach

to ensure that you’re on your way to your quarterly, yearly, and 3-5 year goal.

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