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How to do video production

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Swoon Video Production Auckland. Video on the web or on-air should be engaging, informative and affordable. Swoon Video production offer the best ROI by customizing video to fit you ODMS

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Page 1: How to do video production

Swoon Media Production

How To Do Video Production

http://swoon-me.co.nz/

Page 2: How to do video production

How To Do Video Production

you've shot some great footage with your camera, and you have experience editing with one or two of the popular professional tools like Premiere, Vegas and Final Cut. And you've probably dabbled in some audio editing tools like Audition, Forge or Soundtrack. But you're really just experimenting, and you're not sure what all the filters and options are for.

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Page 3: How to do video production

How To Do Video Production

Post-production format

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What format is the footage in your camera? Is it HDV on minDV tape? Is it AVC-HD files on an internal hard-disk drive (HDD) or flash media? Is it H.264? All of these formats are compressed, which means two things:

De-compression will use up computing power during the editing process. This should be fine on modern computers, but may slow down older machines.

Color and resolution are approximated, so the image will generally look washed out and not as sharp as it can.

Page 4: How to do video production

How To Do Video Production

Convert to what?

When footage is compressed its resolution and color is approximated, but its luminance (the variation between light and dark areas) is left pretty much untouched. The reason is that our eyes rely on luminance to process image information much more than color or resolution.

Page 5: How to do video production

How To Do Video ProductionCapture and logging

This step is very important for narrative-based movies and documentaries. Interviews tend to just be one or two shots and are very easy to throw together, but it is still good practice to properly capture and log footage. Set your software to auto-capture or import and let it do its thing. By the end of the process you will have a collection of clips listed in your editing software's bin.

Page 6: How to do video production

How To Do Video Production

Convert now

Now that you have captured the footage, synchronized the sound, and logged the clips into folders, convert the project to the post-production format. Most editing software will have a function called migrate or convert project. You will be prompted to select the new format, or define a custom format. Once you start this process you'll usually have to wait a very long time, depending on the complexity of the project and the format you've picked. It might last a few hours or a few days.

Page 7: How to do video production

How To Do Video Production

Color correction

All you really want to do here is fix any ugly tints or colors that don't look right. Be careful with this bit; make sure the problem is not with your monitor. How can you tell? Well, if all of the clips look bad, check them on a TV screen using the original camera footage. If they look fine on the TV then it is most likely the monitor that needs correcting. If only a few of the clips look bad, improper white balance or mixed light sources are most likely to blame.

Page 8: How to do video production

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