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How to develop my business with LinkedIn
1. To be or not to be? It is /me for Social Media.
2. LinkedIn is THE professional network to be on.
3. Social Medias are just TOOLS, but the strategy behind makes the difference.
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The 3 messages to remember
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ICF Belgium Chamber of commerce
Alumni
Former employers Other associa/ons
Risks: • Google references
informa/on • Memory • They are talking • Background noise • Private life
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Opportuni/es: • Visibility • Sharing of informa/on • Keep in touch • Benefit from word of mouth • S/mulate others in
recommending your organiza/on
Useful ?
Social networks are useful: 1. To keep myself informed 2. To find new contacts 3. To be visible 4. To establish and keep contact 5. To differen/ate myself from others 6. To be recommended
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Networking is NOT about -‐ manipula/on -‐ pu_ng yourself in the spotlight -‐ selling -‐ only taking -‐ wai/ng
Networking is about -‐ collabora/on -‐ sharing informa/on -‐ keeping promises -‐ building trust -‐ rela/onship
From monologue … PUBLICITY Ø Hundreds of commercials daily Ø Only 14% of consumers believe in publicity
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… to dialogue RECOMMENDATION Ø 78% of consumers believe in recommenda/ons from others
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Web 2.0: user is king
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Source: Fred Cavazza
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E-‐iden/ty and e-‐reputa/on
Who said it’s possible to have a private
live on internet?
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• "Cisco just offered me a job! Now I have to weigh the u/lity of a faky paycheck against the daily commute to San Jose and ha/ng the work.”
• "Who is the hiring manager. I’m sure they would love to know that you will hate the work. We here at Cisco are versed in the web."
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4 steps to build a presence on social networks
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Step 1: Sign up
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Step 2: Complete your profile
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Step 3: Build a network of contacts 1. People you know 2. Invite new contacts 3. Apply Net - working
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Who is missing in my network to achieve my goal?
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Step 3: Build a network of contacts
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Step 3: Build a network of contacts
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Step 3: Build a network of contacts
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Step 4: Join groups
Strategies Op/on 1: ignore, social medias are hype Op/on 2: ban access Op/on 3: leave the ini/a/ve to others Op/on 4: take the lead
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Steps of engagement
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Engaged Spectator
Observer Present
Participate
Create
Animate
Influence
Extend Coaching 0478 337890 dcolmant@extend-‐coaching.com Site: www.extend-‐coaching.com Blog: www.damien-‐colmant.com