How to Build the Business of the Future v2

CLOSING the KNOWLEDGE DIVIDE

Kyle Lacy (@kyleplacy)

Steps to Building the Business of the Future

My Career

Lessonly is used by thousands of teamsto translate important work knowledgeinto lessons that accelerate productivity.

We must understand change.

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Louis CK Video

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Deloitte University Press | dupress.deloitte.com

Technology

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$205,000,000,000total estimated cash reserve


If they own the audience.

They own the future.

My morning before 8am…


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KNOWLEDGEDIVIDE

KNOWLEDGE DIVIDE: the gap between those who can find, create, manage, process and disseminate information and those who are impaired in the process.

The impact of this divide is real.

“People are falling behind because technology is advancing so fast and our skills and organizations aren’t keeping up.”

— Erik Brynjolfsson, MIT

Netflix vs. Blockbuster (2004 - 2010)

$6 Billion

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$4 Billion

$2 Billion

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Blockbuster Revenue

Netflix Revenue

Netflix vs. Blockbuster (2004 - 2010)

$6 Billion

Time

$4 Billion

$2 Billion

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Blockbuster Revenue

Netflix Revenue

“Companies rarely die from moving too fast,and they frequently die from moving too slowly.”

—Reed Hastings, Netflix

Netflix is a $60 billion company.That’s 12x Blockbuster’s peak value.


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KNOWLEDGEDIVIDE

SPEED ACCESS ANALYTICS

SPEED

RULES AROUND SPEED

Empower Change with Technology

EMPOWERING CHANGETechnology to bridge the gap.

File Management and Email Chat and Collaboration

Project & Process ManagementLearning and Development

Goal Orientation

EMPOWERING CHANGEThrough goal orientation

WATERFALL GOAL

ORIENTATION

@KYLEPLACY

@KYLEPLACY

RULES AROUND SPEED

Empower Change with Technology

Minimum Viability

1999



Logikcull automates more than 3,000 different processing steps, including deduplication, virus scanning and indexing, so that you don’t have to. You get an email when your documents are ready to review. It’s as simple as that.

DESIGN-CENTRIC FRAMINGBuilding minimum viability within your team or business

PERSONA

PROBLEM SCENARIO

ALTERNATIVES

VALUE PROP


PERSONA

PROBLEM SCENARIO

ALTERNATIVES

VALUE PROP

Chris the CTO - has funding and a mandate to transition the business towards cloud communications services; many bases to cover, lots of work to do.

IT is the most expensive, most risky area when making changes to the business.

1) Place large, risky bets on major new system upgrades. 2) Make small incremental updates (but risk not keeping pace).

Leonid will offer modular, integration-friendly applications in two critical areas: 1) services provisioning and 2) end user self-service portals.


KEY ASSUMPTIONS

EXPERIMENT

VALIDATION CRITERIA

RESULT

If we offer modular solutions in the areas of services provisioning and end user portals, we’ll find customers who want to buy those solutions.

Offer consulting around related problem scenarios, for example standardizing workflows, standardizing product design and configuration options, and see if customers are interested.

Do we find interested customers? Are we able to converge to similar offers on a repeatable basis? Does the work we do suggest that a software solution to standardize and automate the underlying jobs would be valuable?

Strong preliminary validation


PERSONA

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KEY ASSUMPTIONS

EXPERIMENT

VALIDATION CRITERIA

RESULT


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ACCESS


RULES AROUND ACCESS

We are the Google Generation

100,000,000,000Number of monthly Google searches

When you need it now

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Google Search I’m Feeling Lucky

Stat about 8 hours in lost productivity

The exercise of searching for internal knowledge can cost a business up to 8 hours of productivity per week per employee.

- McKinsey

JUST-IN-TIME: denoting a manufacturing system in which materials or components are delivered immediately before they are required in order to minimize inventory costs.

“Amazon says it may box and ship products it expects customers in a specific area will want—based on previous orders and other factors…”

@KYLEPLACY


RULES AROUND ACCESS

We are the Google Generation

Experience Drives Success

USER

CONSUMER

And the experience is

seamless

@KYLEPLACY



• 45-55 minutes to use• $800M to build• $80M/year to maintain


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ANALYTICS

RULES AROUND ANALYTICS

Data over Dogma

“We must move from numbers keeping score to numbers that drive better actions.”

— David Walmsley

A rorschach test…

EXAMPLE OF AN IMPACT SLIDE TEXTExample of supporting information or sourcing information goes here

How do you feel?


EXAMPLE OF AN IMPACT SLIDE TEXTExample of supporting information or sourcing information goes here

“We all have beliefs, tendencies, and desires that are formed and sustained—not by data—but by some combination of our past and our pride. When we deem any one of these beliefs, tendencies, or desires to be incontrovertibly true, the result is dogma.”

— Max Yoder

“70% of technology implementations fail because of bad data.”

- Forrester Research

There is one source of truth and everyone is responsible for keeping it clean.

@KYLEPLACY

@KYLEPLACY

RULES AROUND ANALYTICS

Data over Dogma

Embrace Amy Ingram


Meet Amy Ingram


@KYLEPLACY


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SPEED ACCESS ANALYTICS

The company is viewed as an agile network, empowered by team leaders and fueled by collaborationand knowledge-sharing.