View
17
Download
1
Embed Size (px)
DESCRIPTION
This presentation is a presentation from Lunch Ann Arbor Marketing on how to build a social media strategy around a specific target market and leverage location-based search tools.
Citation preview
Building a market-based social media strategyBrandon Chesnutt@[email protected]/3/2010
http://www.flickr.com/photos/dunechaser/1721982928/sizes/l/in/photostream/
Social media opened doors
http://www.flickr.com/photos/beardymonsta/3450480156/sizes/l/in/photostream/
“We ARE doing social media”LOL
http://www.flickr.com/photos/blogumentary/2233501328/sizes/o/in/photostream/
We need boundaries
http://www.flickr.com/photos/31151995@N04/3973578160/
http://www.flickr.com/photos/54031162@N00/3156373103/
Can you hear me now?
http://www.flickr.com/photos/gillographic/3217536400/sizes/l/in/photostream/
Build a pilot program for Michigan
Program Goals: • Create conversations • Reduce churn• Amplify promoters• Address detractors• Share news• Support sales
http://www.flickr.com/photos/johnseb/188355568/sizes/l/in/photostream/
Strategy
• Listen to conversations • Filter keywords• Segment by need / action• Report findings• Determine engagement• Track sentiment
Our field test
This is awesome
http://www.flickr.com/photos/seanomalone/77492652/sizes/l/in/photostream/
1700+ Mentions900+ Conversations
http://www.flickr.com/photos/polandeze/1206596658/sizes/o/in/photostream/
Phones in the hands of 100+ influencers
http://www.flickr.com/photos/strebkr/4975004653/sizes/l/in/photostream/
What we learned
http://www.flickr.com/photos/76074333@N00/318034222/sizes/l/in/photostream/
Twitter is the gateway to local conversations
http://www.flickr.com/photos/73532212@N00/3383916444/
Platforms are connected
http://www.flickr.com/photos/mattimattila/4001221570/sizes/l/in/photostream/
You need to create bulletproof systems
http://www.flickr.com/photos/rwr/2220085330/sizes/l/in/photostream/
Applying these concepts to your business
http://www.flickr.com/photos/tedpercival/2117151437/sizes/l/in/photostream/
Start simple:Segment and scrub
mailing lists
http://www.flickr.com/photos/good_day/19705415/sizes/l/in/photostream/
Review location-specific web analytics
http://www.flickr.com/photos/tom1231/254465359/sizes/l/in/photostream/
http://www.flickr.com/photos/ejpphoto/2314610838/sizes/o/in/photostream/
Create your hub
Local Influencer mapping: Bloggers
Peer InfluencersDiscussion Boards
Define: Keywords
Conversation TypesProblems / Actions
http://www.flickr.com/photos/revdancatt/3054135871/sizes/l/in/photostream/
Create location-specific landing pages
http://www.flickr.com/photos/84263554@N00/255847189/sizes/l/in/photostream/
Invest in reporting tools
http://www.flickr.com/photos/ex_libris_gul/219604159/sizes/l/in/photostream/
This presentation is available at:
http://bit.ly/LA2MIdentity
Thank you
http://www.flickr.com/photos/dunechaser/1721982928/sizes/l/in/photostream/