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Tempero and the Associated Press introduce “Overview”, a free, open source platform for extracting meaning from the torrent of social media data faced by, well, pretty much everyone in social media these days. Created by the Associated Press, Overview helps journalists find stories in large amounts of data, by cleaning, visualizing and interactively exploring large document and data sets. Turns out, the data mining techniques employed by Overview are also perfect for uncovering nuggets of insight from tweets and other types of social media data, too. Hosted by Tempero Senior Analyst Mick Conroy and Overview Project Lead Jonathan Stray, this demonstration will outline a clever, practical approach for turning data into useful insight – easily, cheaply and quickly. A great introduction to simple data mining for data journalists or analysts alike.
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How to easily analyse mountains of data and not pay a penny
Michael ConroySenior Analyst, Tempero@mickyconroy
Please tweet #smwdatageeks
Jonathan StrayProject Lead, Overview@jonathanstray
So who are we then?
Mick ConroySnr Social Media AnalystTempero
Jonathan StrayProject Lead, OverviewAssociated Press
Tempero’s Clients
We’re all drowning in text!
These only go so far...
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• Journalists!
• How do you deal with WikiLeaks?
• What about Anonymous?
• The problems are very similar
It’s not just “us”…
Introducing Overview
overview.ap.org
Jonathan StrayOverview Project Lead
An overview of Overview
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• Understanding “how many” is easy
• Understanding WHAT is being said – conversation analysis - is HARD
Overview and Social?
Humans and Algorithms…
Exploring social data with Overview
Live Demo
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1. Acquire
2. Parse/Filter
3. Mine
4. Represent
5. Refine
6. Interact
7 stages of data analysis
1. Acquire
1. Acquire
2. Parse and Filter
interaction.link interaction.contenthttp://twitter.com/Proud_Libtard/statuse ... RT @Mikoshoes17: majority of the deaths ...http://twitter.com/FOXXXI/statuses/24734 ... nicki minaj on american idol, even more ...http://twitter.com/TFitz62/statuses/2473 ... @BarackObama U say ur foreign policy is ...http://twitter.com/NoDronesCanada/status ... Sept 28 we find out which arm company lo ...http://twitter.com/ownersmag/statuses/24 ... So GOP solutions to all foreign policy p ...http://twitter.com/AymenAhmad1/statuses/ ... @KanwalZaidi @SenRehmanMalik The stubbor ...http://twitter.com/KCruickshank1/statuse ... RT @OwenJones84: Other than propping up ...http://twitter.com/svdaveo/statuses/2473 ... RT @BuzzFeedAndrew: RT @BuzzFeedPol: Wha ...http://twitter.com/PacketknifeToo/status ... Marcus Aurelius: CIA Scrambles to Rush S ...http://twitter.com/RSIClub/statuses/2473 ... Ellip6: from military drones to the Worl ...http://twitter.com/Gertsevoa/statuses/24 ... Parrot Ar.Drone 2.0 - полетееел ...http://twitter.com/NooseCorpSE/statuses/ ... RT @OwenJones84: Other than propping up ...
text urlRT @Mikoshoes17: majority of the deaths ... http://twitter.com/Proud_Libtard/statuse ...nicki minaj on american idol, even more ... http://twitter.com/FOXXXI/statuses/24734 ...@BarackObama U say ur foreign policy is ... http://twitter.com/TFitz62/statuses/2473 ...Sept 28 we find out which arm company lo ... http://twitter.com/NoDronesCanada/status ...So GOP solutions to all foreign policy p ... http://twitter.com/ownersmag/statuses/24 ...@KanwalZaidi @SenRehmanMalik The stubbor ... http://twitter.com/AymenAhmad1/statuses/ ...RT @OwenJones84: Other than propping up ... http://twitter.com/KCruickshank1/statuse ...RT @BuzzFeedAndrew: RT @BuzzFeedPol: Wha ... http://twitter.com/svdaveo/statuses/2473 ...Marcus Aurelius: CIA Scrambles to Rush S ... http://twitter.com/PacketknifeToo/status ...Ellip6: from military drones to the Worl ... http://twitter.com/RSIClub/statuses/2473 ...Parrot Ar.Drone 2.0 - полетееел ... http://twitter.com/Gertsevoa/statuses/24 ...RT @OwenJones84: Other than propping up ... http://twitter.com/NooseCorpSE/statuses/ ...
3. Mine!
4. Represent
Pakistan D
rone St
rike
Parrot A
R Dro
ne
Surve
illance
Bradford
Protest
Haqqani
Imra
n Khan
Afganistan D
rone St
rike
US Dro
ne Enquiry
Robotic Horse
Australia
n Miss
ions
Yemen Dro
ne War
Apple Rejects App
Debates about m
orality
Israeli d
rone enters
Lebanon airs
pace
Black O
ps 2
Drone H
acking
Win a dro
ne
Drone Jo
urnalis
m
Police U
se
Immigra
tion Control
Citizen Su
rveilla
nce
Conserva
tion
BBC discusse
s priv
acy
Airspace
safety
conce
rns
Alan Sugar m
isspells
"dro
ves"
Drone as i
nsult
0
50
100
150
200
250
300
350
5. Refine
5. Refine
5. Refine
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• Add methods for people to manipulate the data, or control what features are visible
• More importantly...it empowers people to explore your data!
• Also good for showing off
6. Make it interactive
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• Do something with the data
• If you don’t, you’ve just made expensive graphs
• What do you know now that you didn’t know before?
Make decisions
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• Look through the rest of Datasift’s data
• Make ever more beautiful (and useful!) visualisations
What else could you do?
Or get in touch with us!
We work with everything
London’s Social Media Map
Thanks for not falling asleep. Questions?
Michael ConroySenior Analyst, Tempero@mickyconroy
Please tweet #smwdatageeks
Jonathan StrayProject Lead, Overview@jonathanstray
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