How storytelling can enhance digital projects

  • Published on
    21-Apr-2017

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  • of social network in our days.

    No one can deny the importance

  • data proving its relevance

    are all around the web.

  • The tools for social network are growingfaster and faster as well.

  • marketingenvironment

    Social Network has changed

    forever.

  • Lets talk about

    stories?

  • Stories are the essence of human experience.

  • Stories give us context, and context help us to understand things.

  • Stories inspire and motivate people to action.

  • and stories have proven its value in all kinds of human activities.

  • So the question becomes on how to apply

    story concepts at the social media environment

  • First of all, you need to understand

    what stories your brandcan attach to or tell.

  • Then, you gotta track conversations

    that are attached to your brands values.

  • Finally, you must find a way to make your brand

    fill the gap between stories that are being told and stories that you can tell.

  • TWO WAYSWe believe there are

    that you can do it.

  • 1. Learning with the guys from filmmaking

    2. Learning with the guys from game design.

  • 1. Lessons from filmmaking.

  • Coca-Cola have done it beautifully

  • And people reacted to their story!

  • Gatorade also got a great story.

  • And everyone enjoyed so much!

  • In both examples, we had:

  • 2. Lessons from game design

  • 2. Lessons from game design

  • PEPSI showed us how to inspire stories.

  • Responses were amazing!

  • FIAT MIO invited adventurers for a journey

  • And people got the cause.

  • In both examples, we had:

  • Storytelling is all about conversations.

    Social network is all about conversations.

  • BRANDAnd every

    has stories to tell.

  • So you just have to master

    the art of storytelling.

  • What are you waiting to

    inspire people to share your brandstories?

  • Hands on and

    let the adventure begins!