How storytelling can enhance digital projects

  • Published on
    21-Apr-2017

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of social network in our days.No one can deny the importancedata proving its relevanceare all around the web.The tools for social network are growingfaster and faster as well.marketingenvironmentSocial Network has changedforever.Lets talk aboutstories?Stories are the essence of human experience.Stories give us context, and context help us to understand things.Stories inspire and motivate people to action.and stories have proven its value in all kinds of human activities. So the question becomes on how to applystory concepts at the social media environment First of all, you need to understandwhat stories your brandcan attach to or tell.Then, you gotta track conversations that are attached to your brands values.Finally, you must find a way to make your brand fill the gap between stories that are being told and stories that you can tell. TWO WAYSWe believe there arethat you can do it.1. Learning with the guys from filmmaking2. Learning with the guys from game design. 1. Lessons from filmmaking.Coca-Cola have done it beautifullyAnd people reacted to their story!Gatorade also got a great story. And everyone enjoyed so much! In both examples, we had:2. Lessons from game design2. Lessons from game designPEPSI showed us how to inspire stories.Responses were amazing!FIAT MIO invited adventurers for a journeyAnd people got the cause. In both examples, we had:Storytelling is all about conversations.Social network is all about conversations.BRANDAnd everyhas stories to tell.So you just have to masterthe art of storytelling.What are you waiting toinspire people to share your brandstories?Hands on andlet the adventure begins!

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