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How Industry Leading Brands Use Content to Drive Lead Generation

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Page 1: How Industry Leading Brands Use Content to Drive Lead Generation
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Create a list of content upgrade ideas that you could insert into every blog post.

(Refer back to CTA ideas slide)

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Why inline CTAs?

Look for ways to insert relatable offers or content upgrades into your content for an instant spike in conversions.

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One of the most effective conversion tactics: Inline CTAs

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Look for ways to insert relatable offers or content upgrades into your content for an instant spike in conversions.

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What tactics do you deem the most effective?

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Contextual CTAs

#4

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Make it relevant

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Content Experience Matters

#5

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A well-optimized content experience movesyour end-user through the funnel to generate

leads and fuel marketing automation.

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Not all experiences are created equal

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Mix it up & test, test, test

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Design Copy Placement

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● Color● Imagery● Fields

Design Copy Placement

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● Color● Imagery● Fields

● Word count● Tone● Button text

Design Copy Placement

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● Color● Imagery● Fields

● Word count● Tone● Button text

● Landing page or inline● Gated or not● Timing

Design Copy Placement

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wishpond EBOOK

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wishpond EBOOK