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How can Small and Medium Business Enterprises Leverage Social Media and the power of Online Communities and Social Technolohies to achieve their business objectives - increased sales, lower costs
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Social Media for Small and Medium Businesses
January 2010
Who Are We
Sunil Agarwal Managing DirectorIITD, IIMA, MD of 20:20 Media
Gaurav Mishra CEOIIMB, Tata Group, Yahoo! Fellow at Georgetown
Dave Evans Consulting DirectorAuthor of ‘Social Media Marketing: An Hour a Day’
Gautam Ghosh ConsultantXLRI, Deloitte, HP, Dell
Upasana Taku ConsultantStanford, PayPal, HSBC
Public Relations
Strategy & Marketing
Strategy & Marketing
Organizational Development
Product Management
Kaushal SardaConsultantCapgemini CRM, Uhuroo Founder
Enterprise Software
What Do We DoWe build and nurture online communities for clients
with customers, partners and employees
and drive loyalty and advocacy.
help them build strong long-term relationships
to catalyze collaboration and innovation
trigger trial and purchase
Five Reasons Why Business is Social
Conversatio
nConsumer Generated
Content
Collaboration
Collective Intelligence
Community
!
What can Small Businesses Do ?
Some Thoughts
Build a Social Platform to Connect Multiple Campaigns
The campaigns bring in members; the social platform ensures that they stay.
The big idea is to build a social platform to connect multiple campaigns.
Time
Attention Campaign 1
Campaign 2
Campaign 3
Lifestyle, Cause, Passion
Social
Design for Specific Users
Leverage the Ladder of
EngagementStorytelling
Design for Viral
What can Small Businesses Do?
1. Profiles
2. Reputation systems
3. Ideation platform / Support platforms
4. Integration with social platforms
5. Social CRM
6. Social advertising
In the network
On Social Outposts
Integration with LinkedIn
Source: http://advertising.linkedin.com/bizspark
Targeted CPC LinkedIn ads to drive leads to expert profile.
Direct interaction between experts and developers.
Integration With LinkedIn
Source: http://2020social.com/lead-generation
Targeted CPC LinkedIn ads to drive leads to landing page
Integration with community using LinkedIn API
Integration With Twitter
Source: http://exectweets.com and http://venturemaven.com
Community built around aggregation of tweets related to a professional group, event or keyword.
Voting, commenting and sharing on the aggregated tweets.
Role of a Social CRM Program
Developers
Enthusiasts
Consumers
Entrepreneurs
Listen to social media conversations
Respond to conversations in public or privately
Host conversations on own community
A social CRM program enables brands to listen to social media conversations, respond to them, track them over
time, and eventually host conversations on their own community.
Ask Us How2020social.com | [email protected]|
@[email protected]@gauravonomics
[email protected]@gautamghosh
[email protected]@evansdave
[email protected]@upasanataku
[email protected]@ksarda
