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A presentation I held on innovation on the 13th of November 2008.
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InnovationJohannesbergs Slott 2008 11 13
ronnestam.comInnovative Communication from Sweden with Love
Business development by thinking different
google keyword “johan ronnestam”
Main Entry: in·no·va·tionPronunciation: \ˌi-nə-ˈvā-shən\Function: nounDate: 15th century1 : the introduction of something new2 : a new idea, method, or device : novelty
Innovation is the profitable implementation of ideas[ ]
Innovations are hard to predict[ ]
Innovations are groundbreaking yet
often simple
http://www.ronnestam.com/2008/11/06/amazon-frustration-free-packaging-adds-consumer-value-and-secures-my-future-relation-with-my-kids/
Innovations communicate brands
http://www.ronnestam.com/2008/06/14/bmw-innovates/
Innovations introduce new
thinking
http://www.ronnestam.com/2008/09/30/mobile-gps-camera-3g-social-networks-live-tagging/
Innovations are fun
http://www.youtube.com/watch?v=mCufArSg-SQ
Often based on partnerships
http://www.youtube.com/watch?v=dRZUDIiJl1I
But before someone comes up with them,
they sound stupid
but even stupid ideas spread fast
and a lot of them filter information
http://www.youtube.com/watch?v=PjLqCE4ZQQw
and present them in a new way
http://www.ted.com/index.php/talks/hans_rosling_shows_the_best_stats_you_ve_ever_seen.html
So, how do we pursue innovation?
How do we plant the seeds of innovation?
Creative thinkingStrategic thinkingTransformal thinking
3 types of innovations
Efficency innovationEvolutionary innovationRevolutionary innovation
Efficency innovationEvolutionary innovationRevolutionary innovation
4 strategies
• Inventive - First to market
•Adaptive - Second but best
•Economy - Low cost producers
•Technology - Creative use of existing technologoies
1. InventiveFirst to market
2. AdaptiveSecond but best
3. EconomyLow cost producers
4. TechnologyCreative use of existing
technology
6 trends that will have an impact on your offer
Filtering
Automization
Open source
Bandwidth
Cloud computing
Social networking
Act React
Your future clients?
Class of 96´
They got the digital gear
Your customers are intelligent
your products steal their time
...so we have to give something back!
Everything communicates!
...all the way!
How to get moving?
Involve your clients
Think like a risk capitalist
Develop products differently
...we end up here
This is where we want to be
Insight
A new release every 30 minutes
Big strategy
Old model of product development
Big idea, big strategy & a lot of time
test with consumers
focus groups
adapt
ProductCampaign
Salesetc.
Launch
measure
Another big strategy
© David Armano - Logic + Emotion,
The new model of product development
Micro launches, insight, iterations
Small strategy
Iterative development
planbuild
launchmeasure
go on!
try somethingdifferent
insight
modify
small strategi
Knowledge
insight
modify
small strategy
Knowledge
planbuild
launchmeasure
iterative development
© David Armano - Logic + Emotion,
9 STEPS(to get moving)
1.Understanding1. Gathering information2. Clarifying the real problem3. Setting Innovation goalposts
2.Imagination4. Seeking stimuli5. Uncovering insights6. Identifying ideas
3.Action7. Developing the innovation roadmap8. Gaining commitment9. Implementing the innovation roadmap
GO CREATE!