Idea \ CAMPAIGN ACTIVATION

IDEA _

\ BRAND INNOVATION CELL _ \ HOLI SPECIAL PROG

"fanta onm ogilvy mindshare BBDO b4u MOST WATCHED contest HOLI PROMO DElhi coca cola specialgenelia d souza channel v bindaas 9 x m 9xm haresh chawla mtv sandeep dahiya aditya swamy youth brand tam number one show prime time aawaaz de kahan hai purani jeans radio mirchi classic songs music india peoplmeter system air time viacom 18 vbs brand solutions airtime winner content distribution and syndication programming vikas varma verma kalyan sundaram ashok shenoy kevin rego mittal sunil rora redefining youth gec hindi speaking TG target group CS cable and satellite Top line marketing guru machine wiz award awards classic evergreen songs concept profit effective rate ER sponsorship darshan bhatt screwwala ronnie screwvala Broadcast television idiot box rattings

\ B4U BRAND INNOVATION CELL _ \ HOLI SPECIAL PROG

\ EXTENDING IMPACT OF YOUR CURRENT CAMPAIGN

\ B4U BRAND INNOVATION CELL _ \ HOLI SPECIAL PROG

Proposed Extension to TV campaign

\ B4U BRAND INNOVATION CELL _

\ HOLI SPECIAL PROG

\ ADDING CONSUMER

PARTICIPATION

\ HOLI CAMPAIGN

CONTEST PROMO

Special HOLI Merchandise

Note

• All T-shirts would be produced and shipped by Partner Vendors

• Delivery would be Done in 48 hours of declaring Daily Winners

Set of Tees

#1

#2 #3

#4 #5

#6 #7

#8 #9

#10 #11

#12 #15#13

#16 #17

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