Meeting The Information Needs Of Women Home-Based Entrepreneurs

Dr. Manjula JagatramkaVAITARNA

Reasons for Setting HBE

Family ResponsibilitiesFlexi-timingsProfessional SatisfactionEconomical IndependenceFulfilment of potentials

Problems faced by HBEs

SustainabilityEconomical ViabilityConsistencyLimited ResourcesLack of ForesightDegenerating ValuesOrganisation

Reasons for setting VAITARNA

To empower womenTo preserve & perpetuate rich tradition of handcraftsTo promote consumer awareness about ethical businessTo promote the use of eco-friendly productsTo Promote responsible consumerism

Information needs of HBEs

Awareness of the business environmentProduct identification development and manufactureProduction techniquesPricingPromotionPackaging

Information

HBE

vaitarna

Activities of VAITARNA

To supply information To raise information consciousnessTo participate in Trade fairsTo conduct Training WorkshopsTo hold Regular Seminars

INFORMATION has an existence independent of thought, or of sources or receivers

INFORMATION can reside in the memory of man or in an artefact e.g. a book, a paper cutting, an electronic or computer record

INFORMATION depicts and describes reality and therefore it helps to reduce uncertainty and solves problems

INFORMATION can be discovered, inferred, or collected from different sources. It can be explained, reorganised, reformatted and delivered

INFORMATION need is an unfelt need. People do not demand information as they demand goods and services

Women Prefer

Informal method of delivery to observe and absorb experiences rather than access distilled facts. to work things out and think things through.human contactsNetworking, sharing, and caring for ours first, and ourselves later comes naturally to women.

Providing the right information that truly empowers can encourage "caring and sharing in business"