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How to engage users after they have bought your product. Presentation at World Usability Day, November 12, 2009, Hamburg.
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Peter Kurstjens, Wacom Europe
User experience
from ‘hardware’ perspective
User experience = Usability
Integrated penholderWide screen format for pen & touch active area
16:10 ratio
Customisable Pen buttons
Customisable Express Keys
Slimless then 10mm Pressure sensitive pen
with 1024 pressure levels
Designed for rightand left handed use
User experience =Creating an emotional connection
http://www.flickr.com/photos/j_m_c/2142790085/sizes/l/
Social Creatives
AUTHENTICITY + EXPRESSION
Members of Web 2.0StudentsAmateur photographers/filmmakersBloggers, vLoggers,
emotional needs Learn from and influence others through creative expression
functional needs
Intuitiveness, Versatility, Immediacy
You do not need to be…
…author to write a blog…director to shoot a video for Youtube…artist to create with Bamboo
Express yourself!
http://www.presentationzen.com/presentationzen/2006/08/seth_godin_pres.html
Make it easier to get started Facilitate ‘meaning’ and ‘inspiration’Involve usersConnect users
Discover your Bamboo with Minis
Free to download – Fun to use
From gaming to sketching and social networking to music, there is an ever expending list to choose from
User experience?
Think outside the box of your product!
