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Marketing actions where the advertising agency does not want to be identified as the initiator of the communication phenomenon
Uses non conventional places to promote a product with non conventional methods
Moreover…
Unexpected and unconventional
campaigns
Unexpected places
To create a unique, engaging
and thought-provoking concept
To get maximum results from
minimal resources
Concept created by Jay Conrad Levinson
Guerilla
Marketing
Guerilla Marketing: advices• Patience
• Imagination
• Sensibility
• Strong personality
• Initiative, aggressiveness
• Open to change
• Generosity
• Energy
• Curiosity
• Concentration
• Action oriented
- Cheap
- Involves Networking
- Specifically tailored to meet the needs of
small businesses
- Guerilla marketing campaigns are just plain
fun
- It works! you will more than likely end up with
a better and more profitable business.
- Far from an exact science. The number of
variables involved in advertising guarantees
that nothing is 100 %
- Obtaining measurable results is difficult
- A greater level of dedication and energy than
traditional advertising venues
- An investment of time is required in order to
achieve your business sales goals.
- To check your local laws before engaging in a
guerilla marketing campaign
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xamples
THANK YOU
Filiz Ö[email protected]
Sehit Muhtar Bey Cad. No 9 4th Floor 0212 256 45 80 [email protected]