Text of Guerilla marketing By Ryan Ball…. Contents… What is Guerilla marketing - Who developed Guerilla...
Guerilla marketing By Ryan Ball
Contents What is Guerilla marketing - Who developed Guerilla marketing and why?- What are its effect on advertising - Examples -
What is Guerilla marketing? Guerilla marketing is a form advertising, in which pictures and words are cleverly used these can be about anything, and are a cheap and effective marketing strategy. They can be on floors, walls, busses or billboards. To see some of these strange yet clever adverts click here to see more.here Back to the contents
Origins The word Guerrilla marketing is named after Guerrilla warfare a low cost type of warfare using the element of surprise. In marketing terms it means using low cost effective and startlingly positioned. Back to the contents
Why is it effective? It is effective as it is low cost and, if done well, easily remembered it also can inspire people to make there own and it can also make people laugh, making it more likely they remember the project. Back to the contents
A few more ideas! Back to the contentsBack to the contents