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Ask every satisfied customer for a testimonial
• Capture Before & After Images
• Use Video Whenever Possible
• Distribute Them Widely
• Email/Direct Mail
• Newsletters
• Ads
• Website
• Social Media Postings And Blogs
Get More LeadsCommunicate Consistently
01
• Be Sure You Have The Tools To Close The Deal Now
• Make Your Presentation Memorable, Complete And Brief
• Use Technology To Prepare Estimates And Present Options
• Don’t Assume They Can Afford The Project
• Don’t Assume Homeowners With Money Want To Use It For Your Project
Close More Deals
Increase Average Ticket• Take Your Prospects Beyond Their Original Vision
- Show Them The Future - An Enhanced Lifestyle
- Focus On Desires, Not Just Needs
• Upsell Materials And Services - Your Goal Is Complete Satisfaction, Not Just Another Sale
- Don’t Settle For, “Nice Work” - Make Them Say, “I Love It!”
• Present “Good, Better, Best” Options - Help Them To See What Is Possible
• Focus On Value, Not Price - Improved Lifestyle, Resale Value, Curb Appeal, Etc.
Get More Leads
• Payment options make your best work affordable
• Promote financing in your marketing programs
Close More Deals
• Don’t lose business to competitors who offer financing
• Make affordability part of your standard presentation
Increase Average Ticket
• Sell the payment, not the price - value/affordability
• Use “over-accommodation” - customer is approved for more than they request - to upsell
The Right Financing Program Helps You
01
Homeowners Want / Need Financing Because They:
Would Rather “Use Your Money” Keep Their Cash For Other Needs Or To Add Options
Do Not Want To Wait Until They Have The Money
Need A Project That Will Cost More Than They Have Available
Are Selling The Property
01
Remember:
Financing is part of everyday life and consumers expect to be offered payment options.
Include Financing with Every Deal
GreenSky® is a loan program name for certain consumer credit plans extended by participating lenders to borrowers for the purchase of goods/services from participating merchants/providers. Participating lenders are federally insured, federal and state chartered financial institutions providing credit without regard to age, race, color, religion, national origin, gender or familial status. GreenSky® is a registered trademark of GreenSky, LLC. GreenSky, LLC and its wholly-owned subsidiaries service the loans on behalf of participating lenders. NMLS #1416362