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This presentation was prepared especially for 75 executives representing green industry landscape, lawn, and tree care companies. The educational retreat was hosted by a private client and leading industry producer.
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Green Industry Business yTrends for 2010
Presented by Jeff KorhanNew Media Marketing Consultant
December 18, 2009Jeffkorhan.com
Th P f t StThe Perfect Storm
©Jeff Korhan and True Nature® 2009
Green Industry Business Trends
1. Human-Centric Businesses
2. Collaborative Markets
3. Sustainable Communities
©Jeff Korhan and True Nature® 2009
H C t i B iHuman-Centric BusinessesThi i th R l ti hi E !This is the Relationship Economy!
All Thi B i E lAll Things Being Equal…..1 Visible1. Visible2. Likeable3. Trustworthy
©Jeff Korhan and True Nature® 2009
Human-Centric Businesses1. Monitor Your Brand’s Presence Online
2. Get Comfortable with Authenticity
3. Learn the Language of the Web
©Jeff Korhan and True Nature® 2009
Monitor Your Brand
Listen and Learn – 30%G l Al tGoogle Alerts
Twitter – Twilert comTwitter Twilert.com
©Jeff Korhan and True Nature® 2009
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The Wisdom of Friends
©Jeff Korhan and True Nature® 2009
A th ti it R l P lAuthenticity – Real People
©Jeff Korhan and True Nature® 2009
The Language of the Web
Today: Analytical Weby
Future: The Humanized WebFuture: The Humanized WebCharacterized by the People y p
responsible for activity and links.
©Jeff Korhan and True Nature® 2009
Keyword Modifiers
1. Location2 E ti2. Expertise3. Credentials3. Credentials
©Jeff Korhan and True Nature® 2009
Collaborative Markets1. Multi-media marketing
2. Local Search in Real Time
3. Content Development & Management
©Jeff Korhan and True Nature® 2009
M lti M di M k tiMulti-Media Marketing
©Jeff Korhan and True Nature® 2009
M lti M di M k tiMulti-Media Marketing
©Jeff Korhan and True Nature® 2009
L l S h i R l TiLocal Search in Real Time
What do your customers want to know NOW?
©Jeff Korhan and True Nature® 2009
Ti Ad i d S l tiTips, Advice, and Solutions
©Jeff Korhan and True Nature® 2009
C t t D l t & M tContent Development & Management
Company Mission – What We Do Social Media Mission Social Media Mission How We Do It Emotional Connection Emotional Connection
©Jeff Korhan and True Nature® 2009
Y BlYour Blog:Hub of Your Social Media Communities
Incubator of Ideas Sustainable source of Multi-Media Content Community Forum Community Forum Differentiator 100’s of Searchable Articles
©Jeff Korhan and True Nature® 2009
B i SEO St tBasic SEO Strategy
Social Media
The Source
BlogMedia
Inbound Li k
gLinks
WEBSITE
©Jeff Korhan and True Nature® 2009
Blogging is Storytelling with a PurposeBlogging is Storytelling with a Purpose Purpose PurposeVisibility Reputation and AuthorityLeads or ReferralsLeads or Referrals
©Jeff Korhan and True Nature® 2009
A few of the players …p y
1 Bl1. Blogs2. LinkedIn3. Facebook4 T itt4. Twitter5. YouTube6. Batchbook
©Jeff Korhan and True Nature® 2009
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A 10 Minute StrollThrough the Most Important
S i l M di N t kSocial Media Networks
©Jeff Korhan and True Nature® 2009
S t i bl C itiSustainable Communities
©Jeff Korhan and True Nature® 2009
Sustainable Communities1. A Community of Communities
2. Sharing and Crowdsourcing
3. Social Entrepreneurship
©Jeff Korhan and True Nature® 2009
A Community of Communities
©Jeff Korhan and True Nature® 2009
Sh iSharing
©Jeff Korhan and True Nature® 2009
C d iCrowdsourcing
©Jeff Korhan and True Nature® 2009
T itt Li tTwitter Lists
©Jeff Korhan and True Nature® 2009
A Ti l B i M d lA Timely Business Model
The Social Entrepreneur
©Jeff Korhan and True Nature® 2009
Wh t d ?What do you see?
©Jeff Korhan and True Nature® 2009
Jeff Korhan [email protected]
http://jeffkorhan comhttp://jeffkorhan.com
630 774 8350630-774-8350New Media Marketing Consultantg
©Jeff Korhan and True Nature® 2009
