Great Public Relations Is More Than Press Releases

Often, when people think of public relations, press releases come to mind. A comprehensive, strategically planned PR program should consider all of the following programs:

Press Releases. Announce new projects, completion of projects, new executives and awards. Releases are issued to reporters on your contact list

Press Kit. Includes a corporate backgrounder, executive biographies, service overviews, photo pages of completed projects and testimonials

Contact List. Target reporters and editors from local and business media appropriate vertical market publications

Editorial Matrix. A matrix of appropriate editorial opportunities maps out print feature opportunities for the coming year

Media Relations. Relationships with key publications ensure that your company is included in the appropriate editorial opportunities, including feature stories, buyers’ guides and industry round-up articles

Speakers Bureau. Work with event planners to place your executives as speakers at appropriate industry or local area events - thus, establishing your company as an expert in the industry

Awards. Nominate your company and staff for various awards sponsored by publications, associations and other organizations

Newsletter. Develop a corporate newsletter to send to business associates, clients and prospects

Case Studies. Write success stories that are pitched to editors and reporters at key publications

Bylined Articles. Research bylined article opportunities and ensure all deadlines are met and material requirements are fulfilled

Crisis Communications. Develop a plan to respond to a crisis before it occurs

Community Relations. Develop a community relations program to demonstrate your involvement in the area

Media Monitoring. Monitor and track your coverage in the media

Public relations is marketing too. The public relations professionals at Sagefrog Marketing Group, LLC can integrate a strategic PR program into your business’s marketing mix and provide you with a monthly report recounting all activities performed on behalf of your company. Sagefrog is a full service marketing, interactive and public relations company. We specialize in health, technology and business marketing for companies based in the greater Philadelphia and New Jersey area. Sagefrog’s services include marketing strategy and research, brand identity, marketing materials, websites, online marketing, public relations, advertising, tradeshow support, direct marketing and email marketing.

For more information, please contact Sagefrog Marketing Group at (215) 230-9024 or info@sagefrog.com