Great Ideas

Market LeaderPre-intermediate

Ola Sayed Ahmed

Ideas

New

Serendipity

Copying &improving

Research & developmen

t

Meetings & Ideas

What should companies do to encourage new ideas?

A Great Idea• Might be taking advantage of an opportunity• Might lead to entering a new market• Could lead to extending a product range• Is one that meets the needs of customers• May make a breakthrough• Could fill the gap in the market• May even win an award for innovation

Sudden •Out of the blue

Purposeful

•Brainstorming

Pierre Omidyar (a computer programmer) started eBay in 1995 so his girlfriend could have a way to trade some type of sweets.

American multinational corporation and e-commerce company, providing consumer to consumer & business to consumer sales services via Internet.

Ferrari Attraction

1.500 people a day were visiting the Penske-Wynn car dealership

Taking advantage of an opportunity

10$ admission fee0$ a month -------------------100,000$ a month

+Selling 20-30 cars a month

PepsiCo’s sweet taste of success

Punjab state’s agricultural revenues

other products Citrus

The Million Dollar Homepage

Alex Tew, one page website, million pixels, minimum 100, Sold January 2006

Max Factor Max Factor born in 1877 in Poland developed an interest in cosmetics when he was working for a pharmacist. Living in Moscow he worked for the royal family then emigrated to the USA in 1904 where he created makeup for Los Angeles actors.

Fabtek is a small company based in Hamburg, Germany. It has produced a new type of fabric called Protean, which can be used for a wide variety of products. Protean has many advantages.

• It is light, strong and long-lasting. • It can be made very thick or so thin that it becomes translucent. • It can be made in any color. • It is extremely flexible and soft to the touch. • The fabric is made from fibers similar to nylon and polyester.

These are coated with metals so that the fabric can conduct electricity.

Fabtek Future plan Increase sales by licensing other manufacturers

to produce new products with protean such as Azra (a Swiss firm which has created some award winning products using protean)

Gadget Plc. A company with

over 2000 products and a world wide network of sales.

Your task