U3 COMPANIES Market leader (pre -intermediate)

Unit 3

COMPANIES

STARTING UP

VOCABULARY

LISTENING

READING

STARTING UP

A.Which of these companies would you like to work for? Why?

1.A family owned company

2.A multinational company

3.Your own company (be self-emloyed)

I want to work for my own company.

Because I’d like to make my own decision. I don’t

want to work for a company and do what my boss

says every day. It is so boring. If I am a employer,

everyone in my company will respect me and do

exactly what I say. And if I succeed, I will earn a lot

of money, it so interesting.

STARTING UP

STARTING UP

B.Which of these business sectors do you work in (or would you like to work in)? Can you name a company in each sectors?

• Telecommunications/ Media:

• Engineering:

• Retailing:• Construction:

• Tourism:

• Banking and finance:

STARTING UP


• Transport:

• Vehicle manufacturing:

• IT: • Food and drink:

• Pharmaceuticals/ Chemicals:

STARTING UP


• Telecommunications/ Media: Viettel

• Engineering: Senko

• Retailing: Walmart• Construction: Hòa Bình

• Tourism: Saigon Tourist

• Banking and finance: HSBC

STARTING UP


• Transport: Vinasun

• Vehicle manufacturing: Toyota

• IT: Microsoft • Food and drink: KFC

• Pharmaceuticals/ Chemicals: OPC

VOCABULARY

A.Complete the sentences below with words and phrases from the box.

1. The amount of money a company receives form

sales in a particular period is called its __________.

2. The money a company makes after taking away its

costs is its ________.

3. A company which is more than 50% owned

by a parent company is called a __________.

turnover

profit

subsidiary

VOCABULARY

A.Complete the sentences below with words and phrases from the box.

4. The employees in a particular country or business

are called the __________.

5. The percentage of sales a company has in a

particular market is its _____________.

6. The main building or location of a large

organisation is its ____________.

7. The cost of a company’s shares is its ___________.

workforce

market share

head office

share price

VOCABULARY

B.Complete the extract from a company report with appropriate words or phrases form the box in Exercise A.

Share price Workforce Profit Turnover

Subsidiary Market share Head office

VOCABULARY

I am pleased to say the company has continued its

excellent performance. We are changing, growing and

doing well at a difficult time for the industry. ________1 was

€57.2 million, an increase of 15% on last year, and profit

rose by 5% to €6.4 million.

We are a highly competitive business. We have

increased our ____________2 to 20%. Consequently our

___________ 3 has risen and is now at an all-time high of

€9.6.

FINANCIAL PERFORMANCE

Turnover

market share

share price

VOCABULARYFINANCIAL PERFORMANCE

Increased production and strong demand have had

a positive effect on our cash flow, so we are able to finance

a number of new projects. We have successful moved to

our new ___________4 in central London. We are now

planning to start full production at the recently opened

Spanish ___________5 in October.

Finally, thanks once again to our loyal and dedicated

____________6. Our employees will always be our most

valuable asset.

head office

subsidiary

workforce

C. Complete the chart below with the information from the box

VOCABULARY

Peugeot Benetton Container ship operator

American Express French Japanese

Italian Drug and chemical maker Drinks supplier


VOCABULARY

Company Main activity Nationality

Cisco System Internet equipment supplier Americam

Car manufacturer

Bacardi Maritni Spanish

Travel and financial services provider American


VOCABULARY


Bayer German

Clothing manufacturer

Sony Electronic goods maker

AP Moller-Maersk Danish


VOCABULARY


Cisco System Internet equipment supplier Americam

Peugeot Car manufacturer French

Bacardi Maritni Drinks supplier Spanish

American Express

Travel and financial services provider American


VOCABULARY


Bayer Drug and chemical German

Benetton Clothing manufacturer Italian

Sony Electronic goods maker Japan

AP Moller-Maersk Container ship operator Danish


VOCABULARY

Make sentences about the companies.


VOCABULARY

Cisco System is an American IT company which supplies

Internet equipmnet.

Peugoet is a French car manufacturer which provides cars.

Bacadi Martini is a Spanish drinking company which

supplies drinks.

American Express is an American travel and financial

company which provides travel and financial services.


VOCABULARY

Bayer is a German pharmaceutical company which provides

drug and chemical.

Benetton is anm Italian fashion company which manufacture

clothing.

Sony is a Japan electronic company which make electronic

goods.

AP Moller-Maersk is a Danish shipping company which

operate container ship.

D. Now talk in the same way about your own company or one you know well

VOCABULARY

Microsoft is an American IT company which provides computer softwares.

A. Work in small groups. Agree on the 3 most important factors from those listed below that can make a company successful

LISTENING

o Focusing on how to increase market shareo Having a strong company cultureo Having user-friendly packaingo Having good designers who aslo understand

productiono Responding to the needs of workforceo Staring with a simple business idea that is easy to

understand.

LISTENING

LISTENING

SCRIPT

A: Hey B, you think how to make company successful,

hum???

B: I think that the company must be focus on increase

market share, you think so?

A: Yes, I know that the maket share is the most important

factor decided to the success of company.

B: Of couse, the market share have an limit, in any time it

will be full.

C: Hello, I hear what your discussion, I think it a good

ideas. But if we want to do that we musted have a good

designers who also understand production, they can help

the campany expand the market share.

B: Well well, maybe, if the campany do that they will have

al lot of labor, so the campany should care about

responding to the needs of the workforce.

A: Yeah yeah, now we can make a business ideas, joy

with me guy...

LISTENING

Part B 3.1 Peter Jelkeby, IKEA'S UK Deputy Country Manager, talks about four factors that make ikea a successful company. Listen and number the four factors in exercise a in the order in which he mentions them

LISTENING

LISTENING

• Having a strong company culture

• Having user-friendly packaging

• Having good designers who also understand

production

• Starting with a simple business idea that is easy

to understand

Part B 3.1

LISTENING

Part C 3.2 Listen to the second part of the interview and complete these notes.

Ikea manages to stay ahead of the competition by:

- _____________(1) the market and the customer

needs

- Understanding how the ___________(2) are acting

- Being not only about products, but also about

_______________(3) to people's needs

Understanding

competitors

offering solutions

LISTENING

Part D 3.3 listen to the final part and decide which of the following was the interviewer's question.

1. What new projects are you currently involved in?

2. How can you keep up your performance at such

a difficult time for the economy?

3. What are the things a successful international

business must do?

4. Where are you planning to expand in the next

five years?

1. What new projects are you currently involved in?

2. How can you keep up your performance at such

a difficult time for the economy?

3. What are the things a successful international

business must do?

4. Where are you planning to expand in the next

five years?

LISTENING

3. What are the things a successful international business must do?

Part D 3.3 listen to the final part and decide which of the following was the interviewer's question.

READING

The world’s most respected companies

In a survey for the Financial Times, 1000 respondents (all of them Chief Executive Officers) across 25 countries identified the companies they respect most and gave the reasons for their choices. The criteria used for ranking include, among others, innovation, shareholder value, customer service and community commitment (I.E. supporting the community by creating jobs, protecting the environment, giving money to charity, etc.)

READINGCommunity commitment Customer service

Rank Name Country Sector Rank Name Country Sector

1 USA IT 1 Toyota Japan Engineering

2 Toyota Japan Engineering 2 Dell IT

3 USA Food/Beverage 3 USA IT

4 BP UK 4 Microsoft USA IT

5 McDonald’s USA Media/ Leisure 5 USA Media/ Leisure

6General

Electric (GE)USA

Electrical/ Electronics

6Southwest Airlines

Transport

7 IBM USA IT 7 Wal-Mart

8Johnson &

Johnson8 McDonald’s USA Media/ Leisure

9 USA Media/Leisure 9General

Electric (GE)USA


10 USA 10 Germany Engineering

READINGCommunity commitment Customer service

Rank Name Country Sector Rank Name Country Sector

1 Microsoft USA IT 1 Toyota Japan Engineering

2 Toyota Japan Engineering 2 Dell USA IT

3 Coca-cola USA Food/Beverage 3 IBM USA IT

4 BP UKEnergy /

Chemicals4 Microsoft USA IT

5 McDonald’s USA Media/ Leisure 5 Disney USA Media/ Leisure

6General

Electric (GE)USA


6Southwest Airlines

USA Transport

7 IBM USA IT 7 Wal-Mart USA Retail

8Johnson &

JohnsonUSA Healthcare 8 McDonald’s USA Media/ Leisure

9 Disney USA Media/Leisure 9General

Electric (GE)USA


10 Unicef USA 10 BMW Germany Engineering

READING

Make a note of the key information about your company

TOYOTA

Produces what custonmers really wantResponds to industry trendSatisfies whatever clients want

MICROSOFT

Give a lot of money to charitySpens on sponsorshipRespect for local communiy needs

READING

The main factor for the success of Toyota, the number-one company for customer service, is not only its customer service, is not only its customer focus, but also its products. Toyota provides the products that customers most want to buy, and designs models that meet people’s changing priorities. In particular, it has responded to the industry trend by providing smaller, more environmentally friendly cars, such as the Pirus, a hybrid car with both petrol and electric engines.

READING

However, Toyota’s after- sales service too is very much appreciated. “They do everything to make clients satisfied”, says one respondent.

Toyota’s reward for its world-beating customers service is not just to be the world’s most profitable carmaker. It is on course to become the world’s biggest producer.

READING

Three very different computer companies fill the second, third and fourth slots – Dell, IBM and Microsoft. IBM and Dell are nominated for being customer-focused, while Microsoft scored more highly on products.

READING

Outline:

Paragraph 1 and paragraph 2: The main factors for the success of Toyota are its customer service and products.

Paragraph 3: Toyota’s potential development.

Paragraph 4: Three companies rank follow Toyota.

READINGCOMMITMENT TO COMMUNITIESMicrosoft scores most

highly in the eyes of chief executives for demonstrating commitment to, and investment in, communities.

Among the reasons they give are the work of the Bill and Melinda Gates Foundation, the company’ s “repsect for local community needs “ and the large sums it spends on sponsorship.

READINGCOMMITMENT TO COMMUNITIES‘Bill Gates’ contributions

to charity have dramatically canged the image of Microsoft, say one CEO.

Toyota in second place, has ‘a commitment to train local suppliers and employees,’ says another respondent. Another says the autos company contributes to protection of the environment.

COMMITMENT TO COMMUNITIES

READING

Third is Coca-Cola, which ‘provides a lot of employment’ and ‘adapts to the culture of every country’. BP and MCDonald’s take fourth and fifth, and GE comes six.

The next generation of respected companies, says one CEO, will be those that develop environment technology and medical treatments for global use and that contribute to world peace and safety.

FINANCIAL TIMES

READING

Outline:

Paragraph 1,2,3:

Commitment to

communities of Microsoft.

Paragraph 4,5:

Commitment to

communities of others.

Paragraph 6: The next

generation of respected

companies.

THANK YOU

for LISTENING

Education

U3 COMPANIES Market leader (pre -intermediate)