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Why It Pays To Be
#Likeable
GCC Government Social Media Summit #GSMSDubai, September 2012
@DaveKerpen, CEO, @LikeableMediaNew York Times Bestselling Author of @LikeableBook
Slideshare.net/DaveKerpen
#Likeable
#Likeable
Listen first
never stop listening
&
#Likeable
#Likeable
#Likeable
Responsiveness
a choiceis NOT
#Likeable
#Likeable
#Likeable
#Likeable
Find your own
and use it!authentic social voice
#Likeable
#Likeable
#Likeable
Meaningful
mechanicalcannot be
engagement
#Likeable
#Likeable
#Likeable
“I’m sorry.”
#Likeable
#Likeable
“Thank you.”
#Likeable
#Likeable
Every organization has a story.
Tell yours.
#Likeable
#Likeable
#Likeable
customers toInspire
share their stories
#Likeable
#Likeable
SURPRISE!& delight
#Likeable
#Likeable
#Likeable
Social ads = perfect targeting
#Likeable
#Likeable
Don’t sell –compel(and tell)
#Likeable