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©2010 GovDelivery©2010 GovDelivery
GovDelivery Digital Communications Management:An Enterprise Approach to Enhance Communication Outreach for Environmental Protection Agency and eRulemaking
March 22, 2011
Bobbie BrowningSenior Vice President, Federal(202) [email protected]
©2010 GovDelivery
Agenda
• Validate our Understanding
• Review GovDelivery’s Offering
• Discuss potential application integration points
• Next Steps
©2010 GovDelivery
Understanding of Your Situation
• Support the eRulemaking initiative
• Exceed the eRulemaking success rates
• Discuss the online EPA assistance tools
• Successfully engage and satisfy EPA’s primary stakeholders: • Leverage investment in Documentum • Collaboration or engagement
4
GovDelivery Value
Effectiveness – Reach More PeopleDramatically increase the number of people you reach directly
Efficiency – Automate Complex CommunicationsStreamline communication across email, SMS, social media and other channels
Engagement – Create Mission ValueDrive users to the online and offline activities that create the most value for the public and your agency
Maximize direct connections with the public through digital communications
5
Compared with Other Proactive Channels, Email is Far More Widespread and Effective
“In at least one case, an email alert led to publicity that helped capture a wanted fugitive. That’s the power of this service—by keeping the public and our partners better informed, we’re better able to solve crimes and prevent terrorist attacks.” -John Miller, Assistant Director for Public Affairs, U.S. Federal Bureau of Investigation
"87% of consumers’ online time is spent reading their emails" -David Daniels, Vice President of JupiterResearch
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FBI Email Topic Sign Up
1 Click on Get email updates link on Crime Alert Page
Enter email address (password optional)2
Signed up to info. of interest 3
Shown other options4
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Many Federal Agencies use the Unique GovDelivery Network to Reach Even More Citizens
Powerful Cross Agency Cross-Promotion
– Sample of the FBI’s involvement in the GovDelivery Network
– Agencies can collaborate with any of the >300 public sector entities on the GovDelivery platform
– The GovDelivery Network is included in your service
– Cross-Promotion can occur within your department or with related agencies
– Currently in successful use with more than 50 federal agencies
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Gather Additional Information About Subscribers
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Client Examples
Illustrates Topic Direct Sign Up Box
NASA Moon Mars
Illustrates Home Page Direct Sign Up Box www.dol.gov
Illustrates Questions to Target Audiences
www.fema.gov
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Reach an Expanded Audience by Cross-Promotion Across Government
NASA’s contributions
provide a significant boost to Network Partners’
stakeholder outreach
96%
63%
51%
47%
32%
21%
19%
12%
10% 2.4%
Percentage of Subscribers Obtained through NASA’s Use of the GovDelivery
Network
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GovDeliveryWorld leader in public sector digital communication
GovDelivery Digital Communication Management Focus on communication in the public sector
• Personalize outreach to engage your stakeholders across all issues /
content
• Automate and Simplify your process to save time and connect channels
• Deliver messages effectively to the inbox and to other channels
• Cross-promote to reach more stakeholders than previously possible
• Connect all digital channels to grow use of social media and reach more
stakeholders
• Measure results to track success and improve over time
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Drive Citizen Self-Service and Personalize the Experience
Content from across
enterprise and outside
enterprise
Rapidly deploy broad range of topics across enterprise;
connect with other government partners in the Cloud to reach more people
Distribute content in multiple
channels; enable sharing on
consumer web
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E-Newsletters can be Created in GovDelivery, Uploaded from Agency Systems, or Built in RSS for Automated Sending
– Utilize consistent newsletter branding
– GovDelivery will save time and effort with simple tools that allow cutting and pasting of content into client Templates
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Enterprise Service Delivery
GovDelivery Digital Communication Management
External Communications Internal Communications
508/AD
A
Fed
RA
MP
A&
A
Mission Applications
Cit
ize
ns
Le
gis
lati
ve
A
ffa
irs
Pre
ss
& M
ed
ia
Ind
us
try
NG
O’s
Ag
en
cy
- W
ide
Fie
ld O
pe
rati
on
s
Wo
rkin
g G
rou
ps
Bu
sin
es
s A
pp
s
Tra
ns
ac
tio
na
l
Ev
en
t D
riv
en
Social MediaEmail & RSS
Mobile Text
Blogs Citizen Service Mgmt
Enterprise Collaboration
Widgets
Cro
ss
- G
ov
P
art
ne
rs
GovDelivery Customers Cross-Promotion Across Government
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4 Simple Methods to Send Updates
Manual
No automation
Create and send emails any time
Emergencies
One-time updates
Newsletters
Page Watch: HTML
Limited automation
Send emails with link to content when webpage is
updated
Meeting minutes
Research Publications
Existing web content
Page Watch: RSS
Fully automated
Send emails with RSS content when feed is
updated
Twitter, YouTube, or Flickr updates
Blog posts
Job postings
Web Services
Fully automated
Send emails via application API’s (databases, CRM,
etc.)
Event Driven
Research Publications
Financial Aid Loans
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Measure Results
REPORTING
Administrators can run reports at any given time. Choose from Usage, Content Aging, Page Watch and Bulletins. They can be viewed online or exported to a spreadsheet. Or, choose to see information in dashboard form.
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Message Analytics
GovDelivery stores data on every click through and open; reports can be exported or viewed online
REPORTING
GovDeliveryWorld leader in public sector digital communication
GovDelivery ROI Metrics & Benefits Reach more stakeholders: Build a base of key stakeholders that is 300-
1,100% larger than through other approaches Automate and scale content distribution: Significantly increase the
amount of information available for subscription Improve the citizen experience: Proactively deliver information at the time,
place and format of the user’s choosing Increase stakeholder engagement: Build a permanent audience and drive
stakeholders to action Increase satisfaction and transparency: Higher citizen satisfaction (ACSI
scores); demonstrate transparency Leverage Web 2.0: Unprecedented collaboration; increased awareness of
content in social media. Increase number of “Followers,” “Like,” “YouTube subscribers,” etc.
Next Steps
• Identify business owners
– Who benefits?
– Who has communication challenges?
• Identify follow-up items for further discussion
– Technical questions
– Add on capabilities required
• Discuss acquisition options
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Contact Information
Bobbie Browning
Senior Vice President, Federal
(202) 407-7400
Kent Stokley
Federal Consultant
(202) 407-7401
