DIVERSITY & INCLUSIONFebruary 12, 2013

DIVERSITY AND INCLUSION: WHY DOES IT MATTER?

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OUR JOURNEY

People from different nations, cultures, ethnic groups and generations, who possess different skills, abilities, backgrounds and other unique differences

Philosophy refers to managing diversity through mutual respect and tolerance for cultural differences

A work environment where everyone has an opportunity to contribute and advance and where each person is valued for his or her distinct skills, experiences and perspectives

Viacom will foster an environment of inclusiveness, which holds leadership accountable for creating, developing, promoting, and championing a diverse, multicultural workforce where all people can achieve and contribute to the company’s success.

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BUSINESS CASE FOR DIVERSITY

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AREAS OF IMPACT – OFFICE OF GLOBAL INCLUSION

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LeadershipDevelopment

EngagedWorkforceD&I Messaging

ExternalImage

VisibleLeadership

InclusiveCulture

StrongPartnerships(Internal and External)

Business Needsand Support

Recruitmentand Retention

OGI’S OBJECTIVEOversee a Diversity and Inclusion strategy that:• Embraces our unique culture• Ensures that our employees feel valued and included• Increases our ability to recruit, retain, and develop top talent• Enhances Viacom’s worldwide reputation as a first choice

place to work• Brings added value to the business• Links business to community

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CURRENT INFRASTRUCTURE

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COMMITTED LEADERSHIP CEO – Philippe DaumanCOO – Tom Dooley

GLOBAL INCLUSION ADVISORY COMMITTEE (GIAC)

Serve as a cross-functional “think tank” that provides advice and counsel to the Office of Global Inclusion and the CEO on operationalizing and institutionalizing Diversity and Inclusion programs and solutions

EMPLOYEE AFFINITY GROUPS (EAGs)Group of employees who come together voluntarily to increase visibility and create more opportunities for their identity and/or constituency who help drive business goals

INTERNAL PARTNERSHIPS Human Resources, Corporate Communications, Corporate ResponsibilitySENIOR LEVEL LEADERSHIP GROUPS Senior executives from EAGs meet at the VP and above level

CORPORATE EVENTS Various cultural/heritage month celebrations and targeted employee events

CAREER DEVELOPMENT INITIATIVES Leadership and employee development programs administered internally, industry/academic sponsored institutions

EXTERNAL PARTNERSHIPS Partnerships with over 150 external organizations representing diverse communities and career focused organizations

INTERNATIONAL WORKING GROUP Link between OGI, GIAC and International offices to customize global outreach

INCLUSION.VIACOM.COM Connect Viacom population and EAGs to OGI activity and key company initiatives (e.g. Viacom blog, Corporate Responsibility)

COMMITTED LEADER PHILIPPE DAUMAN“I don’t want to just follow established best practices, I want us to create our own best practices for the industry to follow.”

— Philippe Dauman

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• Establishes a clear vision• Leads quarterly Global Inclusion Advisory Committee

meetings• Hosts intimate monthly CEO Breakfast with employees

from across the divisions and at all levels

• Articulates Viacom values company-wide through discussions with leaders and targeted meetings with SVPs and above

• Attends and kicks off company-wide heritage and cultural events

• Holds business leaders accountable for driving and developing Diversity and Inclusion initiatives throughout their businesses

GLOBAL INCLUSION ADVISORY COMMITTEE (GIAC)EX OFFICIO MEMBERS: PHILIPPE DAUMAN, SCOTT MILLS, AND MARVA SMALLS

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VIACOM CORPORATE PARTICIPATION

VIACOM DIVISION PARTICIPATION

Finance Human Resources Legal Sales GOLD CorporateCommunications

Jacques TortoroliCFO

Fukiko OgisuSVP, Human Resources

Michael Fricklas EVP, General Counsel

& SecretaryJeff Lucas

EVP, Head of SalesLori Aiken SVP, GOLD

Carole RobinsonEVP, Corporate Communications

Nickelodeon Networks Group

Music and Logo

The Entertainment Group

VIMN Paramount BETN

Sarah LevyCOO

Alex FerrariCOO

John CucciCOO

Pierluigi GazzoloCOO

Frederick Huntsberry COO

Darrell WalkerEVP & General Counsel

Keith DawkinsGM, SVP NickToons and TeenNick

Nancy NewmanChief of Staff,Music Group

Kevin KayPresident, Spike

David Lynn Managing Director,UK & EVP, ICM

Marc EvansPresident, ProductionParamount Film Group

Vicky Free EVP, Marketing

GIAC ROLE AND FOCUS• 18 members of GIAC represent all divisions and key functional areas • Serve as a shorthand to the business• Members include all divisional COOs• Near-perfect attendance at each meeting• GIAC focused efforts include:

Employee On-boarding• Focus on VP level and above to increase retention rates and reduce recruiting

costsExecutive Leadership• Immerse leaders in focused diversity training and connect to external thought

leadersJob Rotation/Mobility• Exposing employees to other roles within Viacom and/or allowing them to switch

jobs• Efforts have already impacted talent mapping initiativeInternational • EAG roll-out and talent sharing11

EMPLOYEE AFFINITY GROUPS• Six EAGs were launched in 2008 and expanded across Viacom’s divisions and

globally in 2012

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• Women’s EAG (HERe)

(Working Parents)

(African American)

(Managers and Below)(Latino/Hispanic)

(LGBT)(Asian American)

ABOUT EAGs

• Considered corporate best practice in engaging employees and connecting them to the business

• Take lead on heritage and cultural month activities• Establishes own governance and mission statement• Collectively and individually bring unique and added value to the company

(e.g. screenings, focus groups)• Supports GIAC and business goals and priorities• Focus on career development, mentoring and networking • Serve as a catalyst for organizational change

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EXAMPLES OF 2012 D&I INITIATIVESBUSINESS SUPPORT• Ad Sales internship project with the University of

Michigan• Nickelodeon’s Writing Fellowship Program• The ParentHood focus group informed NickMom initiative • Leadership Council on Legal Diversity Fellowship Program

partnership with Viacom Legal

CAREER DEVELOPMENT• The BEAT’s Change Management Workshop at Paramount• Thursday Thinks’ Executive Speaker Series (Philippe

Dauman,Tom Dooley, Debra Lee, Cyma Zarghami)

• AMP and The BEAT formal mentorship programs14

EXAMPLES OF 2012 EAG INITIATIVES, cont’d.

CULTURAL/HERITAGE MONTHS• February’s Black History Month screening of RED TAILS, a

discussion with a Tuskegee Airman, an event with musician Swizz Beats

• AMP’s Asian Pacific Heritage Month (May) mentoring and networking events, a business roundtable with the Japanese Consulate

• June’s Pride Month events with EMERGE members and straight allies

COMMUNITY LINKAGES• Give Back and Get Down Annual Holiday Giving Event –

more than 20,000 pounds of canned goods for victims of Hurricane Sandy

• The ParentHood’s partnership with the American Psychological Association on speaking with children about the Sandy Hook tragedy

• Thursday Think’s Get Schooled College Prep Session15

EMPLOYEE ENGAGEMENT• Panel discussion and Q&A with the cast of Broadway’s

A STREETCAR NAMED DESIRE• Somos and The BEAT panel on the Afro-Latino

experience with Soledad O’Brien• The ParentHood’s Dr. Michael Eric Dyson book

discussion

NETWORKING• The Asian Affinity Networking Roundtable, including

Citibank, GE, HSBC, KPMG, Ogilvy, Time Warner, Time Inc., HBO, and Verizon

• The Gay Lesbian Media Networking Council comprised of all the major media companies sharing best practices

• Latino Media Professionals Networking Group comprised of Latino EAGs from all industries

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EXAMPLES OF 2012 EAG INITIATIVES, cont’d.

INTERNATIONAL AND REGIONALINTERNATIONAL• Focused on job mobility/rotation and uniform benchmarking• Launched Thursday Think, EMERGE and The ParentHood in

the UK region (Camden, Rathbone and Chiswick) with over 500 employees signing up

• Planned expansion to Amsterdam and Buenos Aires• Vibrant collaboration between Paramount, Chiswick and VMN

offices in central London REGIONAL• Launched in Miami, Los Angeles (Paramount), and DC (BETN)• Paramount and VMN collaborating on initiatives on West

Coast• Regions that don’t typically scale model signature EAG

events

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EXTERNAL PARTNERSHIPSAfrican Leadership Foundation Association of Latino Professionals in Finance and Accounting (ALPFA) American Black Film Festival (ABFF) Asia Society Asian American Arts Alliance Asian CineVision Asian Professional Exchange (APEX) Advertising Women of New York (AWNY) Ballet Hispanico The Black Alumni of Pratt Black Entertainment and Sports Lawyers Association (BESLA) Black Filmmakers Foundation (BFF) Cable Advertising Bureau (CAB) City University of New York Coalitions of Asian Pacifics in Entertainment (CAPE) Congressional Black Caucus Foundation (CBCF)

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Congressional Hispanic Caucus Institute (CHCI) Diversity Best Practices (DBP) Executive Leadership Council (ELC) George Washington High School Gay Lesbian and Straight Education Network (GLSEN) High School of Graphic Communications Arts Hispanic Heritage Foundation (HHF) Howard University Imagen FoundationInternational Radio & Television Society (IRTS) Foundation Minority Career Workshop Jeff Griffith Youth Center in Hollywood Management Leadership for Tomorrow (MLT) National Action NetworkNational Association for Multi-Ethnicity in Communications (NAMIC)National Association for the Advancement of Colored People (NAACP)NAACP Legal Defense Fund

National Association of Latino Independent Producers (NALIP) National Black MBA Association Metro New York Chapter National Cable and Telecommunications Association (NCTA) National Council of La Raza (NCLR)National Hispanic Media Coalition (NHMC) National Society of Hispanic MBAs Metro New York Chapter National Urban League Out & Equal The Posse Foundation RainbowPUSH Coalition Studio Museum of Harlem Talent Unlimited High School Temple University T. Howard Foundation Voto Latino The Walter Kaitz Foundation Women in Cable Telecommunications (WICT) Working Mother Media

Highlighted = Exploring and developing ongoing strategies for new programs

THIRD-PARTY VALIDATIONCORPORATE AWARDS AND RECOGNITIONS• Working Mother Media 100 Best Companies• National Action Network Corporate Triumph Awards• Human Rights Coalition Corporate Equality Index• Empire Pride State Agenda Equality @ Work Award• Latina Style Magazine Top Corporate Resource Group Award

PROGRAMMING ACCOLADES• NAACP Image Awards, GLAAD Media Awards,

NAMIC Vision Awards, Imagen Awards

NOTEWORTHY ACKNOWLEDGEMENTS• Senator Robert Menendez publicly acknowledged Viacom

for participating in his corporate diversity survey• Executives invited to speak at conferences hosted by external partners, including Diversity Best Practices,

Congressional Hispanic Caucus Institute, National Association for Multi-Ethnicity in Communications, National Council of La Raza and Executive Leadership Conference and Asia Society

• “Viacom is best in class.” — Steve Reinemund, former PepsiCo Chairman and CEO; Dean, Wake Forest University School of Business

• External organizations look to us to validate their new initiatives (e.g. Voto Latino, National Hispanic Media Coalition)

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DIVERSITYINC’S 4 AREAS OF MEASUREMENT FOR TOP 50

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CEO COMMITMENTEXECUTIVESCOMPENSATION

CUSTOMERSUPPLIER

DIVERSITY

MENTORINGAFFINITY GROUPS

CORPORATE SOCIAL

RESPONSIBILITYCORPORATE

COMMUNICATIONS

PROMOTIONS: FIVE LEVELS OF MANAGEMENTCULTURE AND ENVIRONMENTRECRUITING

1. Pricewaterhouse/Coopers2. Sodexo3. Kaiser Permanente4. AT&T5. Procter & Gamble

6. Ernst & Young7. Kraft Foods8. Deloitte9. Prudential

Financial10. Colgate-

Palmolive40. Time Warner

DiversityInc* Top 10, 2012

GOING FORWARD

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