On-line Makeover

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Know Your Avatar

Who are you?Who are your clients?

Your Brand: Meet Annie

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From International Coach Federation

Alternative Healthcare ProviderHospital AdministratorBusiness OwnerNon-Profit Experience

Your Brand: Meet Annie

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Healthcare Provider?Hospital Administrator?Business Owner?Non-Profit Experience?

Purple & Orange? Water Lilly? Candles?Hmmmmm......

Your Brand: Which Annie???

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Healthcare ProviderHospital AdministratorBusiness OwnerNon-Profit Experience

Purple & Orange? Water Lilly? Candles?Hmmmmm......

Your Brand: Which Annie???

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Your Brand: Laurie

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Is Laurie an acting or dating coach?

No she is an executive coach!

Not a good photo for her clientele.

Your Profile + Your Ideal Client Profile +Your Design = Your Brand

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• Determine your brand.• Get good photos.• Create a consistent on-line presence.• Print our a copy of your website, your on-line

profiles, Linked-In, Facebook etc.• Examine them and seek honest feedback from

friends and mentors.

Today’s Market is Tough

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Why not have the best web presence?

•But I don’t know how!•It’s the best I can do.•I found a free template.•I am not technical.•It will be expensive.

You are in Luck!

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Out with the Old Brochure Style Site• Must mock up completely before beginning to code in html and css.• Once coded they hard to change the style. • The content remains, once someone visits they don’t come back.• And search engines do not come back either.• There are templates out there easy to set up – They look like it.• Even web designers don’t go back to their static sites to update.

In with the New……

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We WordPress! Content Management Style Websites• Easy to implement. • Easy to maintain.• Dynamic and tied into social media.• Search engines love them.

Even dogs have blogs and great SEO!

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Static Brochure Style Websites

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Header

Text goes here

More Text goes here

Footer

Themes

Categorized for the ArchiveNo Data-base

Static Brochure Websites

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Header

Text goes here

More Text goes here

Footer

NO ARCHIVE

Content Management WordPress Site

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Header

Text goes here

More Text goes here

Footer

Themes

Categorized for the ArchiveData-base

Content Management Websites

Typical “Blog”Format. Doesn’t have to “look” like a blog.

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Header

Sidebar

Most Recent Post

Second Most Recent Post

Third Most Recent Post

Footer

Content Management WordPress Websites

They can look liketraditional brochure stylestatic sites but with behind the Scenes databasecapability.

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Content Management WordPress Websites

CMS sitescan have blog front pages and also dynamic sidebar info.

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Good Branding and Design For Entrepreneur Networking Coach

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Nice Professional look.Consistent to client profile.Good clear content.Doesn’t say what she does.Static brochure site.Articles are only pdf file links.Search engine not so good.Can’t update it herself.

Get Yourself a Blog/Website

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•Static front page & sidebarsarticles are now in database and can be added to. •Search Engine will be good•Margo can update it herself.

•She can post her articles to Facebook, Linked-In, Twitterwith one click.

•Since she had good graphics and content and design, it took less than two hours to port her site over to the WordPress format!

Getting Your Social Groove On

Publish

Worthy Content Post regularly Don’t give up

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What we do:More than just web designers.Business Internet Marketing Coaches.Branding and Logo Development.Graphics and Web Design.Marketing Consulting.Newsletters.Set it up and teach you how.

For examples see: www.newtricks.me www.wordpress.org/showcase