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Want more
Customers?
Use Facebook to turn your
dynamic customers into
loyal followers
Rick L’Amie
Moxie Marketing
Twitter: @moxiemarketing
Definition of Marketing
Know Like Trust
Twitter: @moxiemarketing
Twitter: @moxiemarketing
Be EnchantingThree Pillars of Enchantment
Twitter: @moxiemarketing
Always be Likeable
Twitter: @moxiemarketing
Always be Trustworthy
Twitter: @moxiemarketing
Always be Great
Twitter: @moxiemarketing
LOYAL
REPEAT CUSTOMERS
ARE THE MOST
AMBASSADORS
REFERRING CUSTOMERS
ARE YOUR BEST
Twitter: @moxiemarketing
NOT ONFB PLZ
Stop Self-Promotion 100% of the time!
Twitter: @moxiemarketing
Stop Self-Promotion 100% of the time!
Stop Complaining & GuiltingYour Fans
NOT ONFB PLZ
Twitter: @moxiemarketing
Stop Self-Promotion 100% of the time!
Stop Expecting Overnight Success
Stop Complaining & GuiltingYour Fans
NOT ONFB PLZ
Twitter: @moxiemarketing
WHILE VIRAL IS POSSIBLE
Twitter: @moxiemarketing
STAYING TOP-OF-MINDIS ESSENTIAL!
(and alot more realistic!)
Twitter: @moxiemarketing
HOW AREBRAND AMBASSADORS MADE?
Twitter: @moxiemarketing
1. Always be Snapping
Twitter: @moxiemarketing
2. Always be Cropping
Twitter: @moxiemarketing
3. Always be Commenting
Twitter: @moxiemarketing
GET
TAGGED!
ENGAGE!
Twitter: @moxiemarketing
SHARE-ABLE CONTENT~ INFORMATIONAL~ INSPIRATIONAL~ EDUCATIONAL
Twitter: @moxiemarketing
3 SIMPLE THINGSTO DO TODAY!
#1 CAPTURE YOUR UNIQUE URL TO BRANDYOUR PAGE
Twitter: @moxiemarketing
Brand URSELF W UR OWN URL
http://www.facebook.com/username/
Twitter: @moxiemarketing
Brand URSELF W UR OWN URL
www.facebook.com/username
Twitter: @moxiemarketing
3 SIMPLE THINGSTO DO TODAY!
#2 MAXIMIZE YOUR FACEBOOK PAGE
Twitter: @moxiemarketing
Use Photostrip to showcase PRODUCTS,
CONTESTS, or FEATURED PHOTOS
Description
with a link!
Twitter: @moxiemarketing
Twitter: @moxiemarketing
Use the
featured
“Likes”
as strategic
partnerships
Twitter: @moxiemarketing
Twitter: @moxiemarketing
Twitter: @moxiemarketing
3 SIMPLE THINGSTO DO TODAY!
#3 CUSTOMIZEYOUR GREETINGTOYOUR FANS!
Twitter: @moxiemarketing
GREET THEMWITH A
FRIENDLYSMILE!
Twitter: @moxiemarketing
GIVE THEM GUIDANCE
Twitter: @moxiemarketing
SHOWCASE!
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LIKE/REVEAL
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Welcome Tabs
• Do it Yourself
– Search: iframe HTML
– http://www.facebook.com/apps/application.ph
p?id=19
• Get Moxie Marketing
– Email me at rick.lamie@getmoxiemarketing
– Fill out the online review form after the
webinar http://conta.cc/moxiemarketing
Twitter: @moxiemarketing
Four Things not to do with FB Ads
• Don’t create boring ads
• Don’t use your company logo as your image
• Don’t use the copy to describe what you do
• Don’t create one or two ads and think you’re done
DO: target, target, target
Twitter: @moxiemarketing
Your questions?What now?
Twitter: @moxiemarketing
Your Feedback• Feedback Form
• http://conta.cc/moxiemarketing
• Newsletter & Report
• Upcoming
Social Media Pro
Online Training
• Creating a FB landing
Page
Twitter: @moxiemarketing
$300 Facebook Landing Page Contest
Visit facebook.com/MoxieMarketing
Like us and click on the contest logo
Twitter: @moxiemarketing
Social Media Pro Online
Workshop Series
• Session One – Creating a Social Media Strategy
• Session Two – Optimizing Brand Assets
• Session Three – Blogging for Business
• Session Four – Social Networking and Networks
• Session Five – Managing the Beast
• Starts Sept 1, 2011
• http://socialmediaprofall11.eventbrite.com/
Twitter: @moxiemarketing
Special Offers for BBB
Members
• Social Media Pro
• Regular Price $495/person
• Special: Save $50 if you enroll by Aug.15
• Promo Code: BBB – save $50 more!
• Custom FB Landing Page - $50 off first 5
people to sign up
Twitter: @moxiemarketing
About Moxie MarketingMarketing with an Attitude for Small Business
• We help small business owners and service professionals realize their
business dreams
• Install small business marketing systems & equip your company with
great creative, tools and tactics.
– Strategy before tactics
• Powered by Duct Tape Marketing, Certified Consultant
• Simple, effective, affordable
– Collaborative Consulting
• Your Businesses Virtual Marketing Dept.
• Group Training
Twitter: @moxiemarketing
About Moxie Marketing– Creative Services – Jolly Design
• Logos, business identity
• Marketing collateral
• Web Design
– Public Relations
– SEO, SEM
– Advertising & Copywriting
– Video & Direct Marketing
– Email Marketing
Twitter: @moxiemarketing
Services• Core offering: Guided Marketing Program (One-
on-one) – Your Virtual Marketing Manager
• Marketing Training Camp
• Referral Engine Group Training
• Social Media Group Training
• Match experts and contractors to match the
client’s needs and budgets (writers, etc.)
• Services: Constant Contact, SEO, Pixability
Video Marketing
Twitter: @moxiemarketing
Worked With
Twitter: @moxiemarketing
Sample Clients
Twitter: @moxiemarketing
About Duct Tape Marketing
• Used worldwide by
thousands of small
business owners
• A system, not a plan
• Up to date marketing techniques
• Used by a network of more than 50 marketing
professionals worldwide
• Backed by companies such as Sage, Marketing
Plan Pro HP and Constant Contact
“Clever marketing ideas galore and lots of contrarian thinking about what works and what doesn’t”
― Forbes magazine
Twitter: @moxiemarketing
Marketing Training CampNext “live” group starts in September
Twitter: @moxiemarketing
Rick L’Amie• Web: www.getmoxiemarketing.com
• Blog: www.marketingwithmoxie.com
• Email: [email protected]
• twitter.com/MoxieMarketing
• linkedin.com/in/ricklamie
• facebook.com/moxiemarketing
• Phone: 512.814.MOXIE (6694)
