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Get close to youth at MIE 2014 by Joeri Van den Bergh (InSites Consulting) and Patrick Alders (BE VIACOM) on Wednesday February 5, 2014 in Utrecht (NL).
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PATRICK ALDERS
PATRICK ALDERS
ONE CONFESSION: PATRICK’S GENDER SWITCH
ONE ADDICTION: JOERI’s LOW FAT PORN ADDICTION
ONE PREDICTION: FROM BIG DATA TO SMALL LUCK
CELEBRATING *
BEING PART OF THEIR JOURNEY *
BEING… NOT BORING *
SHARING STORIES *
* ALL THE TIME
BEING IN THE HEART OF YOUTH MEANS
• 3 weeks June-July 2013
• 10 countries & in one
language (English)
• 120 active community
participants + 30 active
blog participants across
all 10 countries
• Total of 2820 community
posts + 322 blog posts
The research design
46%
27%
69%55%
→ ½ feels it is IMPORTANT to be
better than peers in a hobby
→ 84% love being an expert in things
→ 78% someone they know would
consider them an “expert” in at least
one thing
4 SHARING SUCCESS FACTORS
1.SMILE – makes me & others laugh
1.SURPRISE – unexpected twist
1.SUSPENSE – (emotions)if it affects you, it is
more likely to affect others
1.SELF- ID – relatable – could it happen to me?
Low
#selfiesteem?
15%27%
THAASOPHOBIA
29%
36%
@Joeri_InSites
joerivandenbergh
www.howcoolbrandsstayhot.com
Joeri Van den Bergh
(WH)Y DON’T YOU TALK TO MIE?
Patrick Alders