Mostafa El KhoulyTechnology Incubators Manager

8th of May @ The Greek

Campus Take your innovation to the

Market - GESR

Innovating for a Cause

Social Innovation & Social Enterprises

Take your innovation to the Market - GESR

Innovating for a Cause

Some Definitions

Science ?

Explaining Laws of Nature via observation and experiement

Applied Science ? Technology

The application of scientific knowledge for practical purposes, especially in industry:

What is Social Innovation ?

Social Innovation = Innovation that solves a Social Challenge

Social Innovations

• Penny margins

• Market for masses of people

• Functional and only functional

• Building from Scratch

• Localized to the maximum

• Disruptive

Who are the base of the Pyramid ?

In economics, the bottom of the pyramid is the largest, but poorest socio-economic group. In global terms, this is the 4 billion people who live on less than US$2.50 per day

BoP characterisitics

• Low Income – buys only necessities • Same access to technology • 4 Billions People World wide• $ 5 Trillions market annually !!!

BoP myths

• Low buying power – Single vs. group• Goods are sold at lower profit – Cost of

essentials is much higher• Poor don’t deal with technology – Kenyan

Mobile Banking

Egypt Challenges & BoP

• Illiterate people aging 10 years or more are 16.2 Millions in 2012 (10 Millions are females)

• 43 % of Egyptian people live under $2 per day - BoP• Unemployment rate is 12.2 % in 2011• Unemployment rate in youth (15-24) in 2007 is 25 %• Water supply per capita is 700 m3 while globally is 1000

m3 and will reach 500 m3

• Egypt imports 40 % of its food and 60 % of its wheat.

• Access to Health Services• Access to Transportation • Waste Management

• Access to Electricity • Access to Education • Access to Water

Connected Not Connected

موسى

الخضر

11

97%3%

Water

Connected

96%

4%

Electricity

Not Connected

موسى

الخضر

Definitions again

• Startup ?

• Entrepreneurship ?

• Social Enterprise ?

NGO/NP vs. Social Enterprises

Social Entrepreneurship is a term that usually stands for people building NGO’s as well as profitable businesses

What do we need ? More NGO’s or more startups ?

What is the difference between NGO’s and Startups ?

End Poverty Through Profitability, Vukram Aukla – SKS Microfinance

Social Impact Framework

Social Impact

Framework

Define the social

challenge

Understand and

Prioritize needs

Examine the

opportunity

Design a workable solution

Develop a business model

Diffusion of

Innovation

The Social Innovation Imperative: Create Winning Products, Services, and Programs that Solve Society’s Most Pressing Challenges by Sandra M. Bates

Technology Solving Needs

https://www.youtube.com/watch?v=tglDXogxj0I

Technology for solving social challenges

Egypt’s potential for entrepreneurs helping society

• Most of Egyptian social problems are currently solved by grants, charity..etc– Low sustainability – No real economic growth– Less sense of value

• Most of Egypt’s social problems are very local that can’t be solved via Copy & Paste projects

• Lack of social incubators give MEK a tremendous advantage for being a pioneer in the market.

A question …

If you are the next social entrepreneur, what do you need ?

GESR

Take your innovation to the Market - GESR

Innovating for a Cause

GESR

• GESR is a technology businesses incubator

• GESR supports and helps technology startups that solves social challenges

GESR’s aim is enable the creation of technology startups that create novel products that solve Egypt’s social challenges via profitable business models

Who is like GESR worldwide ?

GESR

Social Innovation Promoting – GESR LAB- Workshops

- Technology Transfer- Labs and Services

Technology Incubators – Acceleration Program

- 6 Months Incubation- Seed financing up to 200K

- Intensive Training & Team building

Technology Incubators – Incubator Program

- 12 – 18 Months Incubation- Financing up to 750K

- Generic and Tailored Services

Venture Capital Fund- Provide partial financing to the

incubatee’s - Invests in successful graduated

companies- Invests in other potential successful social business out of the incubator

2014

The Incubator

• Acceleration Program • Incubation Program• Investing in technology backed social

enterprises for an equity not more than 10%

The Lab

Co-working Space

Mechanical Workshop

Embedded Systems

Ecosystem

Industry Partners

Research Bodies

Network of Labs

Social Innovation

Club

Social Challenges

Workshops

The Incubator

• Acceleration Program • Incubation Program• Investing in technology backed social

enterprises for an equity not more than 10%

How GESR can help StartupsBusiness services

Business idea feasibilty analysis

Business development

assistance

Technology commercializa

tion assistance

Marketing assistance

IP assistance

Legal assistment

HR development

Networking

Coaching

Mentors

network of fellow

entrepreneurs

advisory boards

Virtual communities

Competitions

Seminar & Webinars

Financing

accounting and financial management

services

fund rasing and access to

VCs and angles

seed inverstment

capital

access to Grants

Crowdfunding services

Technical

Prototyping and product

design

lab facilities

technical sessions

Infrastructure

office space

lab management

internet connection

telephone

security

computers

library ( phyisical or

virtual )

Education

E-learning channels

Business planning Courses

access to buiness school

workshops

Pitching sessions

Soft skills assistance

Management

Management tools ( online , desktop apps)

Budgeting

Acceleration Program

IN : • Idea ( seems workable).• Prototype plan.• Basic business module understand.• Basic market understanding.

OUT:• Alfa Prototype.• Business plan well written• A registered company

Acceleration Program – Facilities

• 6 Months Place in GESR• Up to 200K EGP – Max 10% share• Mentoring• Training• Lab Access• Team Building

GESR’s clients

• Final Years Students• Faculty• Entrepreneurs from any discipline.• Grad students.• And more…….

SOCIAL Products are a MUST

Acceleration Program – Intake 1

• Launch 20th of April.• Submission deadline – 20th of May• Shortlist announcement - 20th of June• Jury Presentation – 5th of July• Awards Ceremony – 10th of July• Acceleration Start – 15th of July

How to apply ?

• User must register on the website. www.gesr.org.eg

• User fills in the application form and uploads it via website.

• User may upload extra material (photos, videos…etc)

Application Form

GESR Accelerator Application Form

This application is intended to act as a business plan to be submitted to the judging committee. All text highlighted in yellow can be removed in the final version. Also, any text box frames can be removed. You should stick to the sections listed below only. No added sections are allowed. However, there is no text limit to each section in this application. The complete application including the cover page shall NOT EXCEED 15 PAGES. The application shall be uploaded electronically via the form on the website. ANY HARDCOPY APPLICATIONS OR APPLICATIONS SENT TO ANY EMAIL WILL NOT BE ACCEPTED.

A. Company Information Please provide the following information if your company is officially registered. Otherwise, please fill only the Company/team name and a logo for the team.

Company/Team Name …………………………………………………….

Logo …………………………………………………….

Address …………………………………………………….

Website …………………………………………………….

Legal Structure (Company type and registration date

…………………………………………………….

B. Problem & Social Relevance In this section you should provide a clear explanation of the problem you are trying to solve and how it is affecting the society. Also, you should mention clearly in which sector does this problem reside (Energy, Health, Education, Water, Food, ..etc) ? Please illustrate Factors affecting this problem (Social, Technological, geographical...etc). You should also quantitatively identify how severe is this problem ?

Any graphs, numbers, statistics and real life data would be highly appreciated

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

GESR

GESR

GESR

Contact information

• Mostafa El Khouly• melkhouly@misrelkheir.org• 01285555352