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Germany in 3D Update by Sandra Lendorf (Cologne) and Jan Northoff (Berlin). Digital Virtual Environment
Citation preview
Germany in 3D- Critical Mass Reach / EoS -
Dublin, May 2010 - Page 1
Germany in 3D:
Critical Mass Reach through Economies of Scale
The coalition benefits from the perspective of the founding member projects
Jan Jan Northoff • Sandra Lendorf
Metameets – Dublin, May 2010
Germany in 3D- Critical Mass Reach / EoS -
Dublin, May 2010 - Page 2
Germany in 3D- Critical Mass Reach / EoS -
Dublin, May 2010 - Page 3
The members of Germany in 3D in 2010
Berlin
Köln
München
Koblenz
Simulacron
Saarland
Erzdiözese Freiburg
Baden-Württemberg
Germany in 3D- Critical Mass Reach / EoS -
Dublin, May 2010 - Page 4
Germany in 3D: Why it had to be done
Back in the days:
• 1 Million SL accounts (no free basic account)
• Early adopter, experimental usage, closed community
• Several great Projects, but not been recognized by public
Hype and Anti-hype:
• Free membership, extreme growth (Gartner Hype Cycle)
• New commercial SL projects became famous, but lack of quality/time
• Frustration of old and new users/developers because of commercial burn-out
Financial Crises:
• Death of all commercial Projects because of lack of long term concepts:
• Also death of experimental, and serious long term Projects.
Germany in 3D- Critical Mass Reach / EoS -
Dublin, May 2010 - Page 5
Strong Community Target Group:
• 1 Million citizens in Real Life
• 12 Million people living nearby
• Extraordinary high identification of Cologne citizens with their hometown
Strong skills:
• High quality 3D Building
• Community Experience
• Strategic Business Background
Strong market growth:
• „Second Life Hype“
City project „Virtuelles Köln“: the situation 2006 / 2007
Germany in 3D- Critical Mass Reach / EoS -
Dublin, May 2010 - Page 6
Strong Project Assets:
• Strong Community Growth Rate
• 3 Showcase Entries
• Community Gateway
• Member of Sister Cities in SL
• Member of Germany in 3D
Market stagnation:
• „Second Life Anti-Hype“
Very successful project … within the given market circumstances
Virtuelles Köln: the progression after 2007
Germany in 3D- Critical Mass Reach / EoS -
Dublin, May 2010 - Page 7
Critical Mass Reach in the highly growing vs. almost stagnating market
Use
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, T
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os
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Time
Critical Mass
2007 => 2009
2007 => 2009
Efficiency
Germany in 3D- Critical Mass Reach / EoS -
Dublin, May 2010 - Page 8
Average time until a user gets aware of other German projects and gets curious to watch them decreases
Probability that a journalist is willing to keep an eye on the project members‘ major news increases; no journalist would ever „hop“ through all project members‘ individual websites
Common traffic gets closer to the critical mass for advertisement efforts
Advertisement „out of one hand“ significantly lowers the transaction costs at for a high target group coverage
Common User Base high enough to easily generate really crowded events
Experienced Event Management Staff flexible available
Shared Marketing Expenses
The significant advantages in detail
Germany in 3D- Critical Mass Reach / EoS -
Dublin, May 2010 - Page 9
Sharp and valuable project profile
Clear objectives & mid to long term orientation
Low competition / high supplementation between the project members
Ongoing autonomy, independece and clear individual profiles of all project members
Democratic decision processes
Inworld Communication Skills
Explicit consense about the membership rules
Geographic growth options for all project members
The constraints for sustainable success
Germany in 3D- Critical Mass Reach / EoS -
Dublin, May 2010 - Page 10
Germany in 3D: The Future
Together we are strong:
• Totally different kind of members work together• Important weekly meeting; several additional meetings in different working groups• All important decisions are made democratic (voting)• More members will join in the Future
Expanding the Boundaries:
• Shared organisation and investments on „mega events“- Life Parade- Karneval- Easter Hunt
• Shared organisation and investments on PR/Media
• Common Website www.GERMANYin3D.com v2.0 (several new features)
• Diverse media use (e.g. shared radio)
Seminal Considerations GmbHDivision Seminal 3D
Lindenstrasse 14Toreinfahrt / unit Medienhaus
D-50968 Köln (Cologne)
Phone: +49-221-80060633
www.seminal3d.dewww.virtuelles-koeln.de
Co-Founder and Member of
www.GERMANYin3D.com
YOUin3D.com GmbHHannoversche Str.3
10115 Berlin
Phone: +49-30-55959464
www.YOUin3D.comwww.BERLINin3D.com