Generating Social Innovation: tools, techniques and methods

Lisbon 2009

Robin Murray, Geoff Mulgan & Julie Caulier-Grice

Goal: to map, analyse methods in use and emerging in all countries and all sectors to help social innovation practitioners develop the most creative and effective ideas….

….. and then to ensure that these have the greatest positive impact

• Research on SI – US managerial literature on non-profits; Canadian and EU research on co-operative movement; biographies and autobiographies of social entrepreneurs; case studies etc.

• Inputs from practitioners from many fields: social finance, design, public policy, social entrepreneurship, incubation, public engagement, social movements …

Research …

Focusing on around 500 methods seen through the lenses of ….

1. The processes of social innovation

2. Bridges, intermediaries and connectors – bringing together people and resources.

3. The conditions for social innovation – within the state, grant economy, market and household.

The process of social innovation

1 Prompts

2 Proposals

3 Prototypes

4 Sustaining5 Scaling

6 Systemic change

5. Scaling and diffusionEffective supplyEffective demandOrganisational optionsPublic scaling and diffusionMetrics

4. Changing whole systemsNew laws and regulationSocial movementsRe-wiring economies

4. Sustaining Business modelsOrganisation and managementOwnership and governanceRelational capitalVenture financeCommissioning and procurement

The process of social innovation

1. PromptsTriggers & inspirationsNew evidenceMapping & feedback

2. Proposals Design methodsCreativity methodsTapping public imaginationEngaging citizens in public policy making

3. PrototypesTrials TestingPrototyping Finance for new ideas

Design methods

Designers work with service users to rapidly prototype and quickly refine a set of cards that help patients communicate with their doctor or nurse. We also look at how design methods could evolve.

• Start with the user• Make problems

visible and tangible• Rapid prototyping

Examples

• IDEO – SPARC Lab, Mayo Clinic

• Think Public – Luton & Dunstable NHS Trust

• EMUDE – Sustainable Everyday Project

Bridges, Intermediaries & connectors Connecting people, ideas & resources

•Innovation champions

•Innovation teams

•Innovation hubs

•Institutions to drive innovation

•Innovation networks

•Innovation platforms

Incubators

Centre for Social Innovation - Toronto

One North - Singapore

Learning Launchpad - UK

Finance Crowdfunding - Ebbsfleet United

A total of £220 million is being made available over the next five years to support innovation and diffusion

Regional Innovation Funds £220m

Systemic change

• Interaction of social movements, practical examples, power and politics, law and regulation to transform whole systems

• Example including waste/recycling, support economy, health and care, transport e.g. Curitiba

www.socialinnovator.info

web screenshot

The first volume to be published...

Social Venturing

What is distinct from private venturing?

The social mission...

• Business models • Ownership & governance• Finance • Culture

Please come to our session on social venturing tomorrow!