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Many firms have a website. However, few are using their website as a driver of new business. Mr. Walker will introduce you to some simple yet effective techniques that you can use to improve your website’s performance. Also, Mr. Walker will introduce you to pay per click advertising using the Google Adwords platform, an easy to use and an incredibly effective tool that can help your firm reach potential customers at the precise moment when they're looking for your product or service
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Generating New Customers Online
An Introduction To Search Marketing and Tools
Presented by:
Glenn Walker, B.Comm, AIT, Google Adwords Professional Internet Marketing Consultant Tiko Digital Ltd.
Takeaways
Are your customers really using the Internet?
How are others using the Internet to advertise?
What is search marketing?
How you may find search marketing effective?
How do you get started?
Private Business Internet Usage (2007) 86.6%
STATS CANADA
Public Sector Internet Usage (2007) 99.8%Internet usage by individuals aged 18 + (2007)
73.2%
2005
$562M
(Actual)
2006
$1.01B (Actual)
2007
$1.31B(Forecast)
2004
$364M
(Actual)
Interactive Advertising Bureau of Canada
Canadian Online Advertising Spending
2006Display (banners) $364MSearch (Google ads) $353MDirectories (yellowpages.ca)
$273M
Email (House Email Lists)
$20M
$1.01B
Interactive Advertising Bureau of Canada
January 2008 Search Engine Market Share
Market Share
Query Volume
68.6% 5.9 Billion
16.7% 1.4 Billion
9.1% 743 Million
3.7% 322 Million
Compete.com
100,000,000,000+Worldwide Searches in 2008
NATURAL SEARCH LISTINGS(SEO)
PAID RESULTS(PPC)
4 Easy Steps To Make AGoogle Adwords Campaign
1 2
34
Create Test
MeasureRefine
1 Create Set A Goal
Objective Success Measure
Build Awareness or
Educate Prospects
Generate Leads and
Identify Prospects
Targeted Impressions
Qualified Visitors To Your Site
Event Registrations
Newsletter Registrations
Sales Conversions
Catalog Requests
Generate Sales and Acquire New Customers
1 Create
2 Test
Keyword Mining
Find More Than One Word Related to Your Business (Maybe 1,000 Or 10,000!)
Try Many Different Sales Messages and Targeting
Group Keywords By Goal
2 Test
What is CRM Microsoft CRM MaximizerKeyword
Ad
Educate Competitive AwarenessGoal
Geo-Targeting
Alberta
3Measure
Adwords Reporting
Web Analytics
Outcomes Behavior
3Measure
Heat Maps
Experience
Survey
Experience
4 Refine
Behavior
Experience
Outcomes
Understanding Customer Experience
To Influence Optimal Behavior
Leading To win-win Outcomes
4 Refine
Behavior
Experience
Outcomes
Understanding Customer Experience
To Influence Optimal Behavior
Leading To win-win Outcomes
Win –Win Outcome
http://adwords.google.com
$100 FreeAdWords
Is Here To Help
Customers Are Looking
For You
