How to Generate Leads from Search Traffic Using the HubSpot Software

Rebecca ChurtMarketing Manager

RebeccaChurt

TOFU Marketing Manager at HubSpot

@rchurt

Housekeeping Notes:

Webinar slides + video will be emailed to all

Interact with us on Twitter: #HubSpotSEO2

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AGENDA

Using HubSpot to:

1. Create Keyword Strategy

2. Target Content to Attract and Covert Leads

3. Measure Results

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SEOContentSocialAnalytics

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SEOContentSocialAnalytics

KEYWORDS STRATEGY1

UNEARTHING KEYWORDS WITH SOME CLEVER DETECTIVE WORK.

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Type your keywords here …

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Organize keywords. Group by campaigns.

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Analyze individual keywords.

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Track progress over time.

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CAUTION:DON’T COPY,BUT DO EMULATE.

Major butt kicking happening here!

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Yes! You can build landing pages too …

CONTENT ATTRACTS & CONVERTS LEADS2

OPTIMIZE YOUR CONTENT

• To focus on keywords• To center around a campaign• To attract more qualified traffic• To convert better leads

Then rinse and repeat.

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Drill into organic traffic.

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Opportunity knocking.

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Create an offer!

This is where content magic

happens.

PS: HubSpot won’t create the content for you but …

Content Success = (blog + keywords + CTA) x social

landing page

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pixie dust, pixie dust, pixie dust …

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Voila! More traffic and leads.

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Track and Improve Page Performance.

Measure Results3

View traffic and leads over time.

HOMEWORK. (I PROMISE IT’S EASIER THAN LINK BUILDING.)

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1. START A TRIAL.

2. ADD KEYWORDS.

3. GO TO PAGE PERFORMANCE REPORT >> IN SOURCES.

4. ANALYZE YOUR CURRENT SEO.

5. START TO OPTIMZE YOUR SITE PAGE BY PAGE.

6. CONTACT A HUBSPOT EXPERT FOR REVIEW.

YOUR MISSION

THANKYOU!

#HubSpotSEO