How to Generate Search Engine Traffic with the HubSpot Software

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  1. 1. How to Generate Leads from SearchTraffic Using the HubSpot SoftwareRebecca ChurtMarketing Manager
  2. 2. RebeccaChurt@rchurtTOFU MarketingManager atHubSpot
  3. 3. Housekeeping Notes:1 Webinar slides + video will be emailed toall2 Interact with us on Twitter: #HubSpotSEO
  4. 4. AGENDAUsing HubSpot to:1. Create Keyword Strategy2. Target Content to Attract and Covert Leads3. Measure Results4
  5. 5. 6
  6. 6. SEOContentSocialAnalytics7
  7. 7. SEOContentSocialAnalytics8
  8. 8. 1 KEYWORDS STRATEGY
  9. 9. UNEARTHINGKEYWORDSWITH SOMECLEVERDETECTIVEWORK.
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  13. 13. Type your keywords here 14
  14. 14. 15
  15. 15. 16
  16. 16. Organize keywords. Groupby campaigns. 17
  17. 17. Analyze individual keywords. 18
  18. 18. 319
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  21. 21. Track progressover time. 22
  22. 22. 23
  23. 23. CAUTION:DONT COPY,BUT DO EMULATE.
  24. 24. Major butt kickinghappening here!
  25. 25. Yes! You can build landingpages too 27
  26. 26. 2 CONTENT ATTRACTS &CONVERTS LEADS
  27. 27. OPTIMIZE YOUR CONTENT To focus on keywords To center around a campaign To attract more qualified traffic To convert better leadsThen rinse and repeat.
  28. 28. Drill intoorganictraffic. 30
  29. 29. Opportunityknocking.31
  30. 30. Createan offer!32
  31. 31. This is where content magichappens.PS: HubSpot wontcreate the content for youbut
  32. 32. Content Success = (blog + keywords + CTA) xsocial landing page
  33. 33. pixie dust,pixie dust,pixie dust 35
  34. 34. Voila! Moretraffic andleads.36
  35. 35. Track and ImprovePage Performance.37
  36. 36. 3 Measure Results
  37. 37. View traffic and leadsover time.
  38. 38. HOMEWORK.(I PROMISE ITS EASIER THAN LINK BUILDING.)
  39. 39. YOUR MISSION1. START A TRIAL.2. ADD KEYWORDS.3. GO TO PAGE PERFORMANCE REPORT >> IN SOURCES.4. ANALYZE YOUR CURRENT SEO.5. START TO OPTIMZE YOUR SITE PAGE BY PAGE.6. CONTACT A HUBSPOT EXPERT FOR REVIEW.42
  40. 40. THANK YOU!#HubSpotSEO