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Based on a presentation made to a graduate class of students at Northeastern University. Describes how employee engagement evolved since the Taylorism era. Also explains the key role that Gamification can play within a company to increase employee engagement and improve the overall culture. Covers how to avoid the "Dark Side" of Gamification and the main problems associated with its growing popularity.
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GAMIFICATIONOF ENGAGEMENT & CULTURE
Designed by @DanBenoni
Who are we?
( say hi on )#EnGamification
@DanBenoniGamification Designer
@JeffFerminEmployee Engagement Consultant
? ? ?
R
Presentation: 3 steps
2. Culture1. Engagement 3. Gamification
m;
m R;
1
EMPLOYEE
ENGAGEMENT
;
What is Employee Engagement?
#Workplaceapproach
;Employeescommitted
IOrganization’s
goals
lOwn
well-being
?
Frederick W. Taylor
rew
ard
Early 1900s
punishment
Simple & Repetitive
Early 1900s
Extrinsic motivation:
•Pay check
•Bonus
•Promotion
Intrinsic motivation:
•Mastery
•Autonomy
•Purpose
Complex & Diverse
Today
Today
Complex & Diverse
More Money ≠ More Motivation
Problem
Problem
25% 20%55%
#Average office
“MOTHER OF GOD...”
75%
$350 B
+ +=
$350 B
That’s
5xBill Gates!
More reasons to care
l; I+87%EmployeeRetention
+16%Profitability &Productivity
2xCustomerLoyalty
3 Engagement Drivers
“Three”... get it?
3 Engagement Drivers
Mastery Autonomy Purpose
Recognition
SFeedback
WCulture & Fun
n
m R;
2CULTURE
m;
#animonday
5 Types of Initiatives
1 2 3 4 5
Social
nPerformance
k
Wellness
l
Philanthropy
m
Environment
U
company = car
...culture = engine
...initiatives = fuel
the problem is...options are limited.
OPTION 1
TheTraditionalApproach.
The Traditional Approach
? ? ?Paper & Boards Spreadsheets Emails
Fun-Factor FeedbackRecognition
Example: Pedometer Challenge
OPTION 2
TheEngaging Approach.
TESLA
“we want employeesto participate more...”
The Engaging Approach
Challenge
Participate to a volunteering activity
Participate to a sport activity with colleagues
Organize a social activity
Refer a new candidate
Retweet a blog about the company
I did it
I did it
I did it
I did it
I did it
Challenge
EPICOFFICE
PARTY!94%participation!
m R;
3
GAMIFICATION
R; m
Ever heard about gamification?
ga·mi·fi·ca·tion nounApplication of game mechanics
in other areas of activity
to engage users and
solve problems.
Gamification: Trend & Hype
70%of Global 2000will have a least one gamified application#
By 2014...
? ? ?
? ?
Gamification: Elements
kPoints
NLevels
jAchievements
OLeaderboards
QRewards
(= S.A.P.S.)
? ? ? ?
Rewards: S.A.P.S.
Status Access Power Stuff
>>
>
Gamification: The Dark Side
•Focus only on extrinsic rewards
•Poor game flow & design
•Faking intrinsic value
Gamification + Engagement
Q: “What’s better? Intrinsic... or Extrinsic?”
A: Both. Align intrinsic motivation with extrinsic rewards (S.A.P.S.).
Gamification + Engagement
... but you CAN change the context to make it more engaging.
You CAN’T cheat theintrinsic value of something by adding game mechanics...“
Example
5% 12%rewards teams 70%
FINAL RECAP
M A P
Recap part 1: Engagement
Recognition Feedback Culture & Fun
Mastery
SAutonomy
WPurpose
n
Recap part 2: Culture
Culture InitiativesCompany
Recap part 3: Gamification
Intrinsicvalue
Gamification Intrinsic valuemore visible
+ =
õThank you!
Questions?
@DanBenoniGamification Designer
@JeffFerminEmployee Engagement Consultant
The End
References & Creditshttp://www.forbes.com/sites/kevinkruse/2012/09/04/why-employee-engagement/
https://www.yammer.com/wp-content/uploads/2012/04/
Employee_Engagement_Overview_Brochure.pdf
http://businessjournal.gallup.com/content/247/the-high-cost-of-disengaged-employees.aspx
Gamification by Design, Gabe Zichermann
Drive, Daniel Pink.
http://www.merriam-webster.com/
http://www.flickr.com/photos/hello_naomi/2207881678/sizes/l/in/photostream/
http://www.liveinthegrey.com/wp-content/uploads/2013/03/Carrot_Stick.jpeg