Gamification-Important elements-

학번: 10981

학과: 디지털콘텐츠학과

성명: 이도현

Contents

Gamification

Elements of gamification- Reward

- Status

- Achievement

- Assertiveness

- Competition

Conclusion

Gamification?

Customer to focus on service to apply

game’s funny

technique to repeatedly use

Gamification’s elements

induce customer join and plunge

customer Big Contribution

→ Mechanism to Satisfy human’s

Psychological Needs

-Reward-

Clarly and fairly give consideration

about customer’s participation and

effort

Reward to use virtual Goods

→ Score, Item, Digital contents

Reward to use real Goods

→ Discount Amount, Provide Gift

-example-

-status-

Numerical level or Gold / Silver

typical status technique

Status technique to Satisfy parader

Intentional discrimination by rank

→ show gap by top rank

→ Induce for customer to strive for

upgrades

-Achievement-

provide Immediate results about committed effort

progress

→ immediately show result

encourage user to effort

challenge/mission

→ inspire new challenge desire

extend sense of accomplishment

when success mission

-example-

-Assertiveness-

Express individuality through avatar

and item

Express identity Through relation to

SNS’s community active

→ Group active ,Extend relation,

Communication With Other user

-example-

-Competition-

System that reward cooperation or

winning with other users in the

competition

Stimulates fighting spirit and,

uncertainty is increases by the

others's intervention

Typical techniques

→ Match, Share, Trade

-example-

Conclusion

gamification element combination

change ‘custmoer’to‘fan’