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Mobile Phone
1. Mobile is the 1st Personal Mass Media
2. Mobile is permanently carried
3. Mobile is always-on
4. Mobile has a built-in payment mechanism
5. Mobile is available at the moment of spontaneous creativity
6. Mobile has the most accurate audience measurement
7. Mobile captures the social context of media consumption
Total Subscribers: 40 Million
Penetration: 81% Population
Internet Access: 60% ppl access via cellphone
Telkom recent Launch Telkom 3G
SA Market Share SA Mobile Context