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At the Jobvite Future of Social Recruiting event in Chicago, Illinois, Jobvite executives and customers discussed how social recruiting is changing the way we source and hire candidates. In these presentations, by Dan Finnigan, Brian Mayhall, Mackenzie Maitland, David Lahey and Bill Glenn, you will learn everything you need to know about social and the future of recruiting.
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Future of Social Recruiting Chicago, IL 3/23/12
#JobviteCHI
Building a Candidate Pool & A2racting Quality Talent through Social Media
Brian Mayhall!Vice President, Recruiting!
Providential Bancorp!
#JobviteCHI
Session Agenda At the end of this presentation, you should have learned:!
• Keys to developing a social network that will produce the greatest number of qualified and interested candidates!
• Illustrative “live demo” examples of how to tap into your social networks that you have developed!
• How to leverage Jobvite tools while using LinkedIn, Facebook, and Twitter to build a powerful talent community!
#JobviteCHI #JobviteCHI
Building a Candidate Pool • Prospect and candidate conversions from social media are based on the strength of your network!
• Strength of your network is based on the quality and quantity of your network connections!
For example:!
#JobviteCHI #JobviteCHI
Building a Candidate Pool Scenario:!
Financial services recruiter looking to build their network on LinkedIn!
Build Quality & Quantity of network connections through: !
1. Groups !
2. People!
3. Content!
#JobviteCHI #JobviteCHI
Building a Candidate Pool Scenario:!
Financial services recruiter looking to build their network on LinkedIn!
Groups!
!
#JobviteCHI #JobviteCHI
Building a Candidate Pool Scenario:!
Financial services recruiter looking to build their network on LinkedIn!
People!
!
#JobviteCHI #JobviteCHI
Building a Candidate Pool Scenario:!
Financial services recruiter looking to build their network on LinkedIn!
People!
!
Groups
#JobviteCHI #JobviteCHI
Building a Candidate Pool Scenario:!
Financial services recruiter looking to build their network on LinkedIn!
People!
!
#JobviteCHI #JobviteCHI
Building a Candidate Pool LinkedIn Content!
1. Updates!
2. Job discussions/postings!
3. Group discussions!
#JobviteCHI #JobviteCHI
Building a Candidate Pool LinkedIn Content- Updates (through Jobvite)!
#JobviteCHI #JobviteCHI
Building a Candidate Pool LinkedIn Content- Job discussions/Postings!
1. LinkedIn “Recruiter” options!
2. Job discussions in groups- Free!!
3. Jobvite posts to SimplyHired- Free!!
#JobviteCHI #JobviteCHI
Building a Candidate Pool LinkedIn Content- Group Discussions!
1. Relevant content!
2. Relevant questions!
3. Original thought!
#JobviteCHI #JobviteCHI
A2racting Quality Talent • Company Career site and content!
• Job posting content!
• Recruiting experience reflects Employer Value Proposition!
#JobviteCHI #JobviteCHI
A2racting Quality Talent Company Career site and content (using Jobvite)!• Built by Jobvite!
• Use Jobvite Careers site Job link by Source!
• Consider using Job links or “Jobvites” to deliver relevant e-mail marketing !
!
#JobviteCHI #JobviteCHI
A2racting Quality Talent Job posting content (using Jobvite)!• Use Application Job links!
• Job posting versus job description!
• Screenings questions (Jobvite Forms section) reflect posting requirements!
!
#JobviteCHI #JobviteCHI
A2racting Quality Talent Reflect your Employer Value Proposition !!
• Postings, discussions, screening questions, and candidate experience should mirror the “way” in which your company feels!
!
#JobviteCHI #JobviteCHI
Facebook • Use Jobvite’s Publisher to automate posting process!
• Use Job Links when posting industry content!
• Consider linking your accounts!
!
#JobviteCHI #JobviteCHI
Twi2er • Job posting through Jobvite!
• Discussion posting through LinkedIn!
• # tag more important here!
!
#JobviteCHI #JobviteCHI
Compare/Contrast 1. LinkedIn!
• Generally best source for recruiting!
• 140 characters visible!
• Jobvite matching feature!
• 100% profile completeness!
!#JobviteCHI #JobviteCHI
Compare/Contrast 2. Facebook!
• Consider building your network from LinkedIn!
• 500 characters visible!
• Consider launching a Facebook blog!
!
#JobviteCHI #JobviteCHI
Compare/Contrast 3. Twitter!
• Consider using LinkedIn or TweetDeck for postings!
• 140 character limit!
• Consider building your network from LinkedIn!
!
#JobviteCHI #JobviteCHI
Summary • LinkedIn provides the fewest restrictions when
attempting to start and/or grow your social media network!
• From LinkedIn, you can cross-market to grow your Facebook and Twitter following!
• Jobvites, Job Links, and Social Media content collectively will build the strongest talent communities possible!
!#JobviteCHI #JobviteCHI
Brian Mayhall VP, Recruiting
Providential Bancorp, LTD. [email protected]
Social Profiles:
www.linkedin.com/in/brianmayhall
www.twitter.com/bmayhall
www.facebook.com/VPbrianmayhall
www.facebook.com
#JobviteCHI #JobviteCHI
Social Recruiting Playbook: 10 Winning Strategies for 2012 Mackenzie Maitland
Sales Manager
#JobviteCHI #JobviteCHI
ALL JOB SEEKERS
SUPER SOCIALS
19%9%
7%
32%26%
18%
Social Recruiting for 2012 Social recruiting is more than just a buzzword.
Job seekers who modified privacy settings in the last year with work in mind.
#JobviteCHI
Social Recruiting Starbucks has dedicated social network channels for recrui:ng.
#JobviteCHI
Applicant Tracking Software (ATS) Key Priori:es 1. Increases collabora.on efforts
2. Streamline workflows
3. Provides great candidate experiences
4. Reduces administra:ve :me
5. Repor:ng on recrui:ng metrics
#JobviteCHI
Effective Hiring Collaboration Start with a plan to get everyone involved, and make sure it is easy for everyone.
1. Employee engagement is challenging; 2. Iden:fy points of conten:on in current workflows; 3. Make it easy for everyone.
#JobviteCHI
Streamline Workflow to Drive Collaboration Yelp has a unique workflow process to keep things on the go.
#JobviteCHI
Career Sites that Sell Have a roadmap for conversa:ons for poten:al candidates.
1. Decide the types of candidates you want 2. Plan on how to aPract them to apply
3. Make it easy for candidates to find out what they need to apply
#JobviteCHI
Career Sites that Sell - RMS
#JobviteCHI
Employee Referrals Start with a plan to get everyone involved, and make sure it is easy for everyone.
1. Employee engagement is challenging 2. Iden:fy points of conten:on in current workflows 3. Make it easy for everyone
#JobviteCHI
Employee Referrals Chiquita connec:ons can post on Facebook, TwiPer and LinkedIn or send an email.
#JobviteCHI
#JobviteCHI
Facebook Recruiting Apps Recrui:ng on Facebook should be a sec:on in your overall social recrui:ng strategy.
1. Think about the type of candidate on Facebook; 2. Target them differently than other networks like LinkedIn; 3. Develop a plan of ac:on and benchmark goals.
#JobviteCHI
Facebook Recruiting Apps Whole Foods Market Naperville has integrated the Jobvite Work With Us Facebook App.
#JobviteCHI
Facebook Recruiting Apps Zynga has integrated the Jobvite Employee Facebook App.
#JobviteCHI
Recruitment Marketing Begin with a clear understanding of your talent brand and what candidates you want to aPract.
1. Not everyone who is qualified for a posi:on is a good fit 2. A\er iden:fying your candidates, build email campaigns 3. Gear your career site towards desired applicants
#JobviteCHI
Recruitment Marketing TiVo sends separate recrui:ng emails twice a month to all employees with important recrui:ng informa:on.
#JobviteCHI
Recruiter CRM Should be an accent to the plans designed for your talent acquisi:on campaigns.
1. Determine which communica:on channels to use; 2. Help organize and market to candidate pool.
#JobviteCHI
Benchmarks and Recruiting Analytics Analy:cs are essen:al to frame what works best and what needs to be fixed in your strategy.
#JobviteCHI
Benchmarks and Recruiting Analytics It is cri:cal to decide which metrics are best for you and for your team members. Not every metric maPers for everyone. 1. How are the most qualified candidates finding your jobs;
2. What is your career site conversion rate?
#JobviteCHI
Benchmarks and Recruiting Analytics Benefits: 1. See which tac:cs work and where to allocate spend 2. Develop goals for con:nual improvement 3. Get results from different campaigns and test theories
#JobviteCHI
Mackenzie Maitland Sales Manager [email protected]
@jobvite
www.facebook.com/jobvite
www.linkedin.com/in/jobvite
www.youtube.com/jobvite
#JobviteCHI
CASE STUDY: INCREASING EMPLOYEE REFERRALS
David Lahey VP, Customer Success
#JobviteCHI
Value created for customers
Jobvite customer
actual referral hire rate
average referral hire rate
referral upside
sample per hire savings
2011 hires
total referral hire savings
Company 1 73% 22% 51% $4,000 128 $261,120
Company 2 31% 22% 9% $4,000 571 $205,560
Company 3 50% 22% 28% $4,000 302 $338,240
Company 4 27% 22% 5% $4,000 2315 $463,000
#JobviteCHI
Activation Overview – 4 Easy Steps
1 Kickoff • Target Go-Live Date • Data Fields and Imports • Career Site Survey • Jobvite Messaging • Employees and My Account
Configuration • Account Settings • Approval Workflow • Candidate Workflow • Evaluation Forms • Offer Letters
Testing and Training • HR and Recruiter Training • Test Drive • Video Library on Community
Go Live • Activate Career Site • Update Job Links • Invite Employees
2
3 4
#JobviteCHI
Make It Easy for Employees to Get Involved with Jobvite Publisher
#JobviteCHI
Jobvite Your Network – a Viral Way to Reach the Right Talent
#JobviteCHI
Engage Employees in Referrals
#JobviteCHI
Target Talent Directly by Matching Contacts to Jobs
#JobviteCHI
Engage Your Fans and Followers
#JobviteCHI
#JobviteCHI
Unique Links and Automatic Tracking Help You Measure Impact
#JobviteCHI
Case Study
Challenges • Growing company • Advanced hiring technology needed • Decentralized offices • Intense competition for talent
Solution • Jobvite Hire for ATS • Web 2.0 SaaS solution • Centralized recruiting data • Full access to social media
Results • Employee referrals have doubled • Easier to achieve 10% growth • Decreased use of agencies
#JobviteCHI
David Lahey VP, Customer Success [email protected]
@jobvite
www.facebook.com/jobvite
www.linkedin.com/in/jobvite
www.youtube.com/jobvite
#JobviteCHI
Top 3 Trends in Employment Screening
Bill Glenn, VP, Marketing & Alliances TalentWise
February 28, 2012
Company Overview
3/23/12 Property of TalentWise 59
• Founded in 2006
• HQ in Bothell, WA
• 175 employees and growing • Leader in Hiring Process
Management Solu:ons (HPM)
• Recognized for innova:ve
solu:ons and award-‐winning service
3/23/12 Property of TalentWise 60
TalentWise + Jobvite Customers
• 80 -‐ 90% of companies use social networks as part of their employment screening process*
• Growth of LinkedIn, FB, TwiPer, Google+
Trend # 1 – Social Media Screening
3/23/12 Property of TalentWise 61
450M 490M 462M 845M 130M 49M
* Sources: Jobvite and Reppler
Online content which is deemed irrelevant or unallowable
• According to Title VII, the ADA, GINA, and ADEA, protected classes include:
– age – sex – religion – disability
What’s Not Allowable?
3/23/12 Property of TalentWise 62
– race/color – na:onal origin – pregnancy – gene:c informa:on
Relevant and allowable online content
What IS allowable?
3/23/12 Property of TalentWise 63
Nega:ve
• Illegal behavior, including illicit drug use
• Poten:ally violent ac:vity • Racist or discriminatory tendencies
• Corporate image disparage-‐ment
• Sexually explicit material
Posi:ve
• Contribu:ons to leading industry blogs and sites
• Par:cipa:on in volunteer or philanthropic groups
• Improvements to corporate image
Embrace social media!
Seek advice
Keep detailed records
Go the extra mile to ensure your candidates are treated fairly
Recommenda:ons
3/23/12 Property of TalentWise 64
3/23/12 65 Property of TalentWise
Trend # 2 – Employment Eligibility Compliance
E-Verify Form I-9s
3/23/12 66 Property of TalentWise
Immigra:on and Customs Enforcement Trends In 2009, ICE announced a new strategy focusing on worksite enforcement, with dramaHc effects.
Source: DHS, January 2011 -‐ hPp://www.dhs.gov/ynews/tes:mony/tes:mony_1299767085496.shtm
0
1000
2000
3000
4000
5000
6000
7000
Notices of I-9 Inspections Issued
Final Order Fines Issued
503 $675k
2196
$6,956k ICE Worksite Enforcement Trends ‘08 vs. ‘10
FY '08 FY '10
3/23/12 67 Property of TalentWise
E-‐Verify Expansion
E-Verify Legislation - 2011
3/23/12 68 Property of TalentWise
Next Genera:on Employment Eligibility Tools Must Have…
• Fully compliant electronic signatures
• Centralized I-‐9 visibility and management
• Email access for employees and employers
• Seamless integra:on with E-‐Verify
• Enforce compliance through simplifica:on
3/23/12 Property of TalentWise 69
Trend # 3 -‐ Background Screening Integra:on with ATS
22% of companies that perform background screening indicate that their screening solu:on is fully integrated
with their ATS
22%
Source: Aberdeen Group, 2010
3/23/12 Property of TalentWise 70
Source: Aberdeen Group, 2010
Success!
Trend # 3 -‐ Background Screening Integra:on with ATS – It Works!
3/23/12 71 Property of TalentWise
Benefits of a Fully Integrated, Turn-‐Key Solu:on
Benefits: ü Increase efficiency by eliminating duplicate data entry ü Reduce risk by lowering the probability of manual data entry errors ü Increase productivity by eliminating the need to work in multiple systems ü Improve compliance by automating and tracking your hiring process from
end to end
PRE-POPULATED CANDIDATE INFO
AUTOMATIC REPORT STATUS
• Single Sign-On • Encrypted Transport • Intuitive Interface
3/23/12 Property of TalentWise 72
Thank you!
Bill Glenn www.talentwise.com [email protected] [email protected] TwiPer: @williamwglenn 1.877.893.1665
3/23/12 Property of TalentWise 73
Panel: Recruiting Technology & Social Media – A Perfect Match
#JobviteCHI
Dan Finnigan, CEO, Jobvite
Shelli Nelson, VP of Human Resources, Legacy Marketing Partners
Cheryl Bice, Director of Talent Acquisition, Millennium Pharmaceuticals
Ellen Allerton, Recruiting Manager, GrubHub
Moderator: David Lahey, VP of Customer Success, Jobvite