FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.

Fronteer StrategyTreehouse Expert Co-creation

- Flyer 2012

FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.

FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.

What is Treehouse?

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Explorative co-creation tool to create a wealth of ideas. Find opportunities & feasible Business Model(s) in 2 x ½ day

Treehouse

FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.

WHY TREEHOUSE? WHY CO-CREATION?

๏ ½ Day: defining opportunity areas & idea generation

๏ ½ Day: ‘So What’-analysis & Business Modeling

๏ Many rich opportunities, perspectives and energy

๏ Analysis on feasibility and strategic consistency

๏ Result: transferable and presentable Business Model(s)*

๏ Bond with colleagues, clients & experts

๏ Bring excitement to the floor

* working with the co-created Business Model Canvas (see businessmodelgeneration.com)

FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.

Discussion

Many, many ideas

Interaction with experts

Presentable Business Models

What Treehouse looks like

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Treehouse

FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.

Where we have been

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Treehouse

Amsterdam

Tokyo

München

New York

FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.

A recent example

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FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.

We co-created ‘DE Pauze’ App for Douwe Egberts

FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.

Youngsters & experts co-created many great ideas for coffee apps, resulting in DE PAUZE after analysis on brand relevance

A recent example

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FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.

RATING APPLE STORE AFTER 6 MONTHS:

1. PREPARATION

2 Weeks lead-timeafter Kick-off

Focus:- Scope & Objective- Expert recruiting- Customized session set-up- Site visit/interview

2. CO-CREATION

½ Day Treehouse sessionExpert co-creation

Focus:- New perspectives - Generating ideas- Mapping opportunities

3. ANALYSIS

¾ Day ‘So what’-Analysis & Business modeling

Focus:- Thought-through concepts- Business modeling- Analysis of results- 10 slides report

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A typical Treehouse process takes 4 weeks from start to finish, resulting in minimal one feasible business model.

Treehouse

How we work

* Depending on the challenge a different mix of customers and experts is desired.

Who are our experts?

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Our expert connectors will find the best mix of people for the job; the experts will have different roles in the session:

Treehouse

CUSTOMER

- Will benefit from the solution

PROFESSIONAL

- Has relevant expertise and

experience

PROFESSOR

- Knows a lot, wants to share

it all

CONNECTOR

- Hears, sees and talks a lot

WILDCARD

- Knows nothing, might

know everything

FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.

“Fronteer provided valuable input for the brand innovation funnel, ranging from product ideas to

activation & marketing concepts.”

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- Director Global Design & Innovation Heineken

FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.

+31 (0) 20 475 0555

info@fronteerstrategy.com

Please contact us for Treehouse requests & details

Included in the price: Analysis, preparation, tailor-made session set-ups, expert

recruiting, moderation, strategic advice, business modeling, guidance visualisation/prototyping, reporting, venue, incentives.

FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.

Find our currentco-creation challenges at

www.fronteerstrategy.com/challenges

FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.

We help brands to innovate. Successfully

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Get fresh perspectives

Bring energy & momentum

Create a mandate to changeDevelop

compelling concepts

FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.

www.fronteerstrategy.com

@fronteerstrat

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