Embed Size (px)
DESCRIPTION
Explanation of our expert co-creation methodology, Rooftop: a hand-picked group of 8 experts working together with your team for 1 day to solve fundamental strategic challenges.
Citation preview
FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
Fronteer StrategyRooftop Expert Co-creation
- Flyer
Amsterdam, 2012
FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
What is Rooftop?
2
A hand-picked group of experts working together with your team for 1 day to solve fundamental strategic challenges
Rooftop
FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
WHY ROOFTOP?
๏ One-day pressure cooker for insights & inspiration
๏ Fresh new ideas, perspectives and energy
๏ Involvement of the outside world in a new way
๏ Resulting in innovative and compelling concepts
๏ Create a strategic vision in a changing world
๏ Bond teams, customers and partners
๏ Bring excitement to the floor
FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
What Rooftop looks like
3
Teamwork
Discussion
Visualisation
Presentation
Rooftop
FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
Where we’ve been
4
Amsterdam Tokyo
LondonNew York
Rooftop
Rooftop case
5
FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
KLM’s ‘Social Seating’ co-created with hand-picked experts
FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
Frequent flyers & experts created a new on-board experience that generated a lot of buzz and was launched in 2012
Rooftop case
6
FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
1. PREPARATION
6 Weeks lead-time1 Kick-off
Focus:- Strategic analysis- Expert recruiting- Customised session set-up- Client presentation
2. CO-CREATION
1 Day Rooftop sessionExpert co-creation
Focus:- Clear scope and objectives- Plenary & sub-groups- New perspectives & ideas
3. REPORTING
Management summary & write-up after 2 weeks
Focus:- So-what- Thought-through concepts- Other services
How we work
7
A typical Rooftop process takes 8 weeks from start to finish, resulting in 3 compelling concepts and an energised team
Rooftop
A 5-step process
8
From very broad to very specific, the session has a very structured process - but allowing for maximum creativity
Rooftop
Client shares
Challenge
CHALLENGEFind
biggest
Opportunities
OPPORTUNITY
Develop concrete
Concepts
CONCEPTS
Advice on the
Approach
APPROACH
Together, create a
VISION
Vision
Who are our experts?
9
Our expert connectors will find the best mix of perspectives for the job; the experts (8) have different roles in the session:
Rooftop
CUSTOMER
- Will benefit from the solution
PROFESSIONAL
- Has relevant expertise and
experience
PROFESSOR
- Knows a lot, wants to share
it all
CONNECTOR
- Hears, sees and talks a lot
WILDCARD
- Knows nothing, might
know everything
FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
“What I value most about Fronteer is that they bring
together trends and people - and go from context to concept”
10
- Director Product Strategy KLM
FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
Please contact us for Rooftop requests & details
Our project fees include:Preparation, analysis, recruiting, tailor-made session,
set-up, moderation, reporting, strategic recommendations, venue, incentives
+31 (0) 20 475 0555
FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
Find our current co-creation challenges at
www.fronteerstrategy.com/challenges
FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
We help brands to innovate. Successfully
13
Get fresh perspectives
Bring energy & momentum
Create a mandate to changeDevelop
compelling concepts
FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
www.fronteerstrategy.com
@fronteerstrat
www.facebook.com/fronteerstrategy
