frank LEHRN Keynote Presentation | 10.18.13

ERP Communication Experts

NextGen Change Management

10.18.13 LEHRN

Moving employees from resistance to relevance

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frank for LEHRN | 10.18.13

Who is frank?

ERP HCM | ITM PLM FSM EAM

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8 years of Best-Practice Communications

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But today…

It’s about you. And,

more importantly, your employees.

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The reality?

- Frustration - Confusion - Depression - Resistance!

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When it comes to Enterprise IT success…

You have two choices: NextGen Change Management. Or this guy.

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Wishful thinking doesn’t work.

* 2013 ERP Report | Panorama Consulting

-  70% of organizational change efforts fail

-  60% of organizations receive less than 50% of the expected ERP benefits

-  59% of projects have exceeded their planned budgets

-  53% have exceeded their planned durations

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You know it.

“The biggest ERP challenges turn out to be not difficulties with hardware or software, but rather with the people involved in the process.”

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So…

What do you do?

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Classic Change Management Vision

Technology Culture

Process

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Classic Change Management Models

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Why aren’t tech-change initiatives consistently

succeeding?

Why do 70% of change initiatives fail?

So…

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Let’s look at a large technological

investment.

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ADKAR Change Model

CHANGE PROCESS KEY MESSAGES

A Awareness of the need for change “It’s time to get the thrill back in your life.”

D Desire to support & participate in the change “Slide into a sweet sports car with a stick.”

K Knowledge of how to change “We have 11 models to choose from.”

A Ability to implement the change “Buy one today!”

R Reinforcement to sustain the change “Driving a BMW will change your life forever.”

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Nothing is so blissful as driving a manual transmission. That's why we offer 11 models so equipped. All which have the ability to leave you impressed beyond words. The Ultimate Driving Machine. It's far more than a slogan.

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Let’s be frank: It’s time to put the YEEEHA into Change Management.

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NextGen Change Management Inspires

The focus? Creative, action-inspired

communications that connect with employees on an

inspirational & aspirational level to educate, encourage

and engage business transformation.

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Why “brand” instead of process?

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Brands Build Loyalty

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Brands Are Personal

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Brands Create Fans

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External Marketing 101

Marketing is the process of communicating the value

of a product or service to customers for the purpose

of selling the product or service.

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#1 thing to avoid?

Don’t let your strategy show.

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Inspire!

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Internal Marketing 101

Employees are Consumers!

-  Products -  Services -  Art -  Music -  Ideas -  Knowledge

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#1 thing to avoid?

Don’t let your strategy show.

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Inspire?

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Let’s change that.

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Fact is: your employees are human.

TECHNOLOGY CHANGE:

New Tech!

New Processes!

New Collaboration!

New Training!

New Success!

New Outcomes!

Change Curve | John Fisher, 2012

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The ERPfrank5SM follows this…

TECHNOLOGY CHANGE:

New Tech!

New Processes!

New Collaboration!

New Training!

New Success!

New Outcomes!

Change Curve | John Fisher, 2012 + ERPfrank5

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ERPfrank5 Communications Flow

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Different in these ways…

-  Connecting with employees as knowledge consumers

-  Translates External Marketing & Brand expertise

-  Focused fully on creative, action-inspired change

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But, who on your project is an external marketing expert?

How can you ignite inspiration in your teams?

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3 frankTOOLS to help!

1.  Conquer the Elephant in the Room

2.  Unearth Treasure of Transparency

3.  Bask in the Basin of Trust!

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#1: The Elephant in the Room

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#1: VW’s Elephant in the Room

-  It’s what people were thinking, so VW put it out there … with a twist

-  Rumors can sabotage your ERP success, be real about what’s real!

-  Be fearless to break down fear

So: How do you generate frank conversations in the heat of business transformation?

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frankTOOL #1: What’s your elephant?

-  Acknowledging people’s frustration…

-  Will help release the past…

-  To create a new future…

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IT Professionals Bash the Elephants!

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#2: The Treasure of Transparency

http://www.youtube.com/watch?v=LsXRj89cWa0

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#2: Nike’s Treasure of Transparency

-  Nike stripped it down … removed the celebrity endorsements … focused on the core of their offering … with moving (and measurable) results!

So: How do you create a space for what’s real? For authentic transparency?

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frankTOOL #2

-  Create a space of permission…

-  For courageous, frank conversations…

-  That generate new accountabilities & commitments…

-  To build forward action...

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PepsiCo Transparency

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#3: Basin of Trust

Homepage

Facebook

Twitter

Linkedin

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#4: L’Oreal’s Basin of Trust

-  An enthusiastically shared basin of co-creation & talent innovation

-  Moves from isolated vertical channel to community co-creation that serves the larger whole

How can you create a foundation for long-term, mutual support … and benefit?

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frankTOOL #3

-  Identify your “basin”…

-  Who is leading the way? Supporting? What’s the power dynamic?

-  How can you create a more harmonious goal … and outcome?

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3 frankTOOLS for YOU!

1.  Conquer the Elephant in the Room

2.  Unearth Treasure of Transparency

3.  Bask in the Basin of Trust!

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Because… Let’s be frank:

ERP software doesn’t deliver business improvements, people do.

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Thank you!

John Nielson [email protected] | +1-612-209-7230

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areyoufrank.com/ERPguide

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frank LEHRN Keynote Presentation | 10.18.13