The Franchise Company Head Office: Regency House | 51 Coniscliffe Road | Darlington | DL3 7EH | Tel: +44 (0)1325 251455 London Office: Communications House | 26 York St.| London | W1U 6PZ | Tel. +44 (0)207 000 1018 www.franchisecompany.co.uk FRANCHISE MANAGEMENT AND NETWORK PERFORMANCE Objective: Manage and support your franchisees more effectively in order to maximise your fee income and improve their profitability Maximising revenue from franchise operations is vital for all franchisors – especially so if franchisees operate in ‘exclusive’ territories. But franchisees can underperform for all sorts of reasons and it is essential that franchisors establish the reasons and fix them as soon as possible. However, we understand the day-to-day issues franchisors have to deal with that can get in the way of focusing on ‘under performance’. We can help you with the ‘sensitive’ issues that need to be addressed, for instance… Are any of your franchisees demotivated? How’s your relationship with them? Are they doing enough of the right kind of marketing? Do you communicate effectively with them? Do you support them effectively? Have they become complaisant? Do you have a lot of franchisees wanting to leave? Are they compliant with your system? Even franchisees that are doing OK could almost certainly do better. With some skillful and well-directed input from the franchisor, most franchisees can be fired up and re- energised to improve their performance. Franchise Network management and performance workshop covers The psychology of franchising and character traits of franchisees Why do people join a franchise? The life cycle of a franchisee The three key franchising principles – train, support, manage Franchise Support Objectives How People Learn Golden Rules of franchisee motivation Franchise Management principles and techniques Franchise Networks – are they all the same? Business Planning Marketing Plans Measuring progress – KPIs Developing franchisee training and support plans and schedules Franchisee Mentors Franchisee Communication systems – how good is yours? Getting the most benefit from your franchise operations manual Supporting demotivated franchisees Pruning a franchise network

Franchise management and network performance workshop

Download PDF Report

Upload
the-franchise-company
View
25
Download
3

Embed Size (px)

Citation preview

Page 1: Franchise management and network performance workshop

The Franchise Company

www.franchisecompany.co.uk

FRANCHISE MANAGEMENT AND

NETWORK PERFORMANCE

Objective: Manage and support your franchisees more effectively in order to maximise your fee income and improve their profitability

Maximising revenue from franchise operations is vital for all franchisors – especially so

if franchisees operate in ‘exclusive’ territories. But franchisees can underperform for

all sorts of reasons and it is essential that franchisors establish the reasons and fix

them as soon as possible. However, we understand the day-to-day issues franchisors

have to deal with that can get in the way of focusing on ‘under performance’. We can help you with the ‘sensitive’ issues that need to be addressed, for instance…

Are any of your franchisees demotivated?

How’s your relationship with them?

Are they doing enough of the right kind of

marketing?

Do you communicate effectively with them? Do you support them effectively?

Have they become complaisant?

Do you have a lot of franchisees wanting to

leave?

Are they compliant with your system?

Even franchisees that are doing OK could almost certainly do better. With some skillful

and well-directed input from the franchisor, most franchisees can be fired up and re-

energised to improve their performance.