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The Franchise Company
Head Office: Regency House | 51 Coniscliffe Road | Darlington | DL3 7EH | Tel: +44 (0)1325 251455 London Office: Communications House | 26 York St.| London | W1U 6PZ | Tel. +44 (0)207 000 1018
www.franchisecompany.co.uk
FRANCHISE MANAGEMENT AND
NETWORK PERFORMANCE
Objective: Manage and support your franchisees more effectively in order to maximise your fee income and improve their profitability
Maximising revenue from franchise operations is vital for all franchisors – especially so
if franchisees operate in ‘exclusive’ territories. But franchisees can underperform for
all sorts of reasons and it is essential that franchisors establish the reasons and fix
them as soon as possible. However, we understand the day-to-day issues franchisors
have to deal with that can get in the way of focusing on ‘under performance’. We can help you with the ‘sensitive’ issues that need to be addressed, for instance…
Are any of your franchisees demotivated?
How’s your relationship with them?
Are they doing enough of the right kind of
marketing?
Do you communicate effectively with them? Do you support them effectively?
Have they become complaisant?
Do you have a lot of franchisees wanting to
leave?
Are they compliant with your system?
Even franchisees that are doing OK could almost certainly do better. With some skillful
and well-directed input from the franchisor, most franchisees can be fired up and re-
energised to improve their performance.
Franchise Network management and performance workshop covers
The psychology of franchising and character traits of franchisees
Why do people join a franchise?
The life cycle of a franchisee
The three key franchising principles – train, support, manage
Franchise Support Objectives
How People Learn
Golden Rules of franchisee motivation Franchise Management principles and techniques
Franchise Networks – are they all the same?
Business Planning
Marketing Plans
Measuring progress – KPIs
Developing franchisee training and support plans and schedules Franchisee Mentors
Franchisee Communication systems – how good is yours?
Getting the most benefit from your franchise operations manual
Supporting demotivated franchisees
Pruning a franchise network