Four ways to get clients at a speaking gig when self-promotion isn’t permitted

Speaking to groups is one of the best ways to getclients. People get a first-hand experience of you,which helps them get to get to know, like and trustyou. Most people want to do business with someonethey know from first-hand experience.

Some speaking engagements won’t allow you to sellyour services from the platform. However, these arestill excellent opportunities to get in front of your ideal

clients. So how do you get clients when you aren’t allowed to pitch your business?

I’ve found four ways around this tricky situation that worked great for me and many of mystudents.

1. Suggest that people can hire you without specifically saying, “Hire me!”Refer to working with clients, the problems they face and how you helped them resolve things.Use language such as, “For example, I was working with one of my private clients this week andthis subject came up.” You are suggesting that you are for hire and can use this language threetimes in a one-hour program.

I recommend you position it slightly different each time. You are planting seeds by providingexamples of how you work with your clients. People listening will make the connection that thisis the type of work you could do with them as well.

2. “Crush” the Audience with Great ContentShare a lot of amazing content. Give them your best to impress them and show them your in-depth knowledge. When I say “Crush them” I mean this is a loving way – captivate people andget their attention.

3. Don’t Let This Be Shelf HelpThen you say this next part quickly, like in 20 seconds or less. “Do me a favor. Please implementthis information. Don’t let this be shelf help. I understand this might be a lot to implement on

your own. If you feel like you’d like to work with me directly, come up to me afterwards. Let’sset up time to talk and see if I can help. I’m really approachable and I’m here to help.”

This is not a “hard pitch” and the audience won’t feel that it is. The promoter or whoever in theassociation hired you will respect that you did this because it is respectful to everyone. The bestpart is the right people will come up to you afterwards and that’s how you will get clients.

4. Pass around a sign-up sheetTo capture email addresses from the audience and build your list, say, “If you would like toreceive the notes from this presentation, please put your name on this sign-up sheet.” On mysheet, the last column to fill in asked, “Do you want to receive free tools by email?” If theychecked this, then I added them to the newsletter list.

Your Assignment:The best way to get speaking gigs is to look for organizations and associations in your area whoshare the same target as you. Contact the meeting organizer or planner and find out what kindof topics they need. Get more speaking gigs and you’ll get more clients.

Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System,the proven step-by-step program that shows you exactly how to attract more clients, in recordtime...guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing &success mindset articles on attracting more high-paying clients and dramatically increasing yourincome, visit http://attractclients.com