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Gig Central Presentation: Prepared by Tryson John
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Julia Buchhiem, Tryson John, Kaite Perratore, Jon Trumbull
DISCOVER|CONNECT|PERFORM
THE PROBLEM•Fragmented markets in the touring industry
•Lack of venue information on the internet
•Time and financial constraints for independent artists planning tours
THE SOLUTION•Gig Central provides Venue reviews by artists for artists
•Contact Information for Venues - search by city or musical genre
•Ancillary touring support
• 91,641 Independent Performers in New York State
• 700 Subscribers by January 2011
• Premium Service - $10 per month
• Value for Subscribers: contacts at venues, professional insight, touring solutions
0
17500
35000
52500
70000
Sept 20X0 Apr 20X0 Dec 20X1 Jul 20X1
Cash At Begining of Month
BUSINESS MODEL
HOW IT WORKS•Create a customized profile
•Free: Comprehensive Venue search + Review/Rank Venues
•Premium: Access to reference information + Add new content + Tour planner
THE COMPETITION
VENUE WEBSITES
MARKETING & SALES•Our Customers: Independent Artists, Live Music Fans & Music Business Amateurs/Professionals
•Guerilla Style Marketing + Social Media Promotion + Launch Party
•Sales Income from paid subscriptions accounted quarterly
THE TEAM
Julia Buchhiem Tryson John Katie Perratore Jon Trumbull
Chief Executive Officer
Chief Marketing Officer
Chief Operations
Officer
Chief Financial Officer
FINANCIALS• Jan 20X1 Gig Central turns a
profit
• Cash ins (subscriptions, loans, personal capital) surpass cash outs (salaries, marketing and advertising, event budget)
• Quarterly accounting
• Seasonal spikes-8000
-6000
-4000
-2000
0
2000
4000
6000
Sep 20X0 Apr 20X0 Nov 20X1 Jun 20X1
Net Profit (Loss) By Month
THE NEXT STEPS•After second year mark - begin paying back initial loan
•Expanding to our next market: Philadelphia
•New additions to the Gig Central Team
QUESTIONS?
DISCOVER|CONNECT|PREFORM