Flower arranging

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Tthis is a compilation of information regarding flower arrangement. thus, credits to the owners.


<p>Flower ArrangingFloral Shop BusinessTable of ContentsBrief History of the IndustryIndustry of the Business (in Mindanao)Profitability of the Business LocallyTop 10 Florists (International &amp; Local)Target MarketBackground OperationsStart-up Capital5 Important Things To Remember</p> <p>Brief History of the IndustryBy: Queennie Jeanne Cudal</p> <p>Egyptian Period(2800 B.C. to 28 B.C.)Florals during this period were used for temple offerings and banquet table decorations, and at times for garlands, and wreaths for guests. The primary flowers used were Lotus, Acacia, roses, water lilies, violets, Madonna lilies, narcissus, jasmine, poppies, and especially the sacred lotus blossom.</p> <p>Greek Period (600-150 B.C.)Roman Period (28 B.C. 325 A.D.)Flowers were used more for adornment during this period, and herbs were used with the flowers in garlands, and wreaths. Triangular and symmetrical arrangements were typical, usually with one or a limited number of colors. White was common, because it as a sign of purity. The primary flowers used were roses, hyacinths, lilies, iris, narcissus and violets, along with grape leaves, herbs, and seed pods.The Roman Period continued with the Greek Period customs, but the wreaths and crowns were more elaborate than those used by the Greeks. Flowers were arranged in baskets and cornucopias and the crowns and garlands were tapered and emphasis was made on the fragrance of flowers.</p> <p>Byzantine Period (320-600 A.D.)This period continued with the Greek and Roman styles with the addition of fruit with the flowers in a twisted effect in the garlands. Foliage and flowers were used in large baskets, goblets, or low containers and were highly stylized, and neighboring hues, such as green, blue-green, blue, and violet were used with complementary accents of red, red-orange, orange, and yellow.Medieval Period, The Middle Ages (476-1400 A.D.)Renaissance Period (1400-1600 A.D.)Not much is known of the floral art during this period. The information that is available was gathered from Persian paintings, rugs and tapestries. There was a definite Oriental flavor. Flowers were used for religious functions, and numerous types of containers were used.There was a continuance of some of the characteristics of the Greek and Roman styles during this period. Fruit, cones and foliage (such as olive, ivy, and laurel) were arranged with flowers. The primary flowers used were dianthus, daisies, lily of the valley, lilies, violets, roses and primroses, and the Christmas wreath was introduced during this period.</p> <p>Baroque Period (1600-1775 A.D.)Styles of this period were influenced by the works of Michelangelo and adopted by designers in Holland and Belgium. The early Baroque styles were symmetrical, but later became more asymmetrical. Large containers held extravagant arrangements of many different kinds of flowers, such as iris, marigold, lily, peony, canna lilies, narcissus, hollyhock and roses. </p> <p>The topiary along with symmetrical designs with no focal point was introduced during this period. The designs were informal, fragile, and delicate and were predominantly arc and crescent-shaped.Delicate, cool colors were used in floral arrangements before the French revolution, with the revival of the Classical Period following the French revolution.French PeriodFrench Baroque and French Rococo (18th Century)Louis XVI (Late 18th Century)</p> <p>Empire Period (1804-1814)During this period military symbolism was often used in arrangements, associating emblems and figures with the emperor. Many of the designs were simple and triangular in shape.Arrangements had flowers simply crammed into sturdy containers, with little or no concern for design; however, during the later portion of the century, arrangements had a greater sense of design. The favorite flower in Great Britain was the rose, so roses were abundantly used in floral arrangements.Floral designs became more lavish, almost to the point of overflowing. The containers most commonly used were flared vases or urns of alabaster, porcelain, silver or pewter. Arrangements almost always contained roses. The flowers most commonly used during this time were tulips, lilies, anemones, dahlias, fuchsias, asters, bleeding hearts, and other common garden flowers along with the roses.English Georgian Period (1714-1760)Victorian Period (1820-1901)</p> <p>Early American Period (1620-1720)During this period the early colonists generally produced plants for food or for medicinal purposes. The time they had for arranging flowers was spent on simple arrangements to decorate their very modest homes. However, in the Central and Southern Colonial areas, flowers were made into simple mass forms using numerous colors in the arrangements copied from the English Georgian and French Empire periods.Mixed floral bouquets of the Williamsburg tradition predominated, and garden flowers such as anemones, lilies, roses, Dutch bulbs of all kinds, hollyhocks, phlox, sunflowers, violets, bachelor buttons, marigolds, strawflowers, daisies, dianthus, and snapdragons were all used along with field grasses and foliage. They were arranged in fan-shaped styles and used fine, feathery material on the outside to contrast the solid masses of blossoms in the center.The Neoclassic and Empire styles (evolved from Europe) and the delicate French style had a great influence on the styles used in late colonial America at this time. The charm of individual flowers with fewer blossoms was used in containers, and floral arrangements containing masses of mixed bouquets were used less often.Colonial Williamsburg (1740-1780)American Period (1780-1820)</p> <p>American Victorian Period (1800-1920)The English Victorian period began to spill over into the United States during this period. Many different kinds of materials were used for ornate containers which were filled to overflowing with blossoms of cool colors and an abundance of white. Rich purples, magentas, and dark blues were also used in the floral arrangements. In the deep South, as in England, the Tussy-Mussy was popular.A style of flower design called the New Art rapidly replaced the Victorian style. This new style spread throughout the United States after the end of the First World War, and an increased interest in flower arranging developed. The floral designers of this time developed a style combining the Oriental line arrangements with the European mass arrangements. Flower shows became very popular.Modern Period (Contemporary) (1910-Present)</p> <p>Industry of the BusinessBy: Ronalie Academia </p> <p>Global market share</p> <p>Companies in this industry sell flowers, potted plants, and other gifts from physical retail establishments. No major US companies dominate the industry. Floral order-taking services such as 1-800-FLOWERS.COM, FTD, and Teleflora provide orders to independent florists but are also competitors.</p> <p>The US florists industry includes about 16,000 retail flower shops with combined annual revenue of more than $5 billion. Consumers' discretionary income is a major driver of demand.Local market share</p> <p>Over the last two decades, growers and enthusiasts realized that the high return on investment, higher standards of living, rapid population growth, and an influx of tourists led to more fickle clients who only want high-standard cut flowers. For a period of nine years (1991 2000),fresh cut flowersand buds earned USD 371,281 annually. There was an increase in the domestic markets demand for cut flowers and it grew to such an extent that the Philippines had no choice but to import flowers like orchids and chrysanthemums to meet the demand particularly on Valentines Day, All Saints Day, school graduation months of March and April, and the Christmas season.10 International Flower ShopsBy: Krista Mae Sacayan</p> <p>For over 10 years, FloraQueen has been trusted to oversee on-time delivery of gorgeous flowers to people in over 90 countries around the world. With 100% Satisfaction Guarantee, no customer walks away unhappy.</p> <p>READY FLOWERS is one of the market leading on-line retailers of flowers, hampers and special gifts in South East Asia.</p> <p>Fleurop-interflora is the largest floral company in the world, connecting approximately 50,000 UK, North American and International retail florists, offering an international floral delivery network in over 150 countries. </p> <p>FTD Companies, Inc. is a premier floral and gifting company, providing floral, gift and related products and services to consumers, retail florists, and other retail locations primarily in the U.S., Canada, the U.K., and the Republic of Ireland.</p> <p>JANE PACKER is one of the world's most influential florists. She championed the vision that flowers are as exciting as fashion and interior design, but entirely more accessible. Her passion for flowers and inspiration taken directly from nature has revolutionised the horticulture industry."</p> <p>Interflora is a flower delivery network, associated with over 58,000 affiliated flower shops in over 150 countries. </p> <p>Greenway Florist &amp; Gifts </p> <p>provides flower &amp; gift delivery services worldwide as well as local flower &amp; gift delivery to the Hackettstown, NJ area, sending flowers for any occasion, and offering a large variety of fresh flowers, unique gifts &amp; gift baskets.</p> <p>THE GARDEN was established in Oxfords historic Covered Market in 1984, and has gained an enviable reputation as one of the regions finest flower shops. </p> <p>Ferns N Petals (FNP) was established in the year 1994 with a sole aim to provide fresh flowers and render exceptional flower arrangement services. FNP, with 150 stores in India, delivers flowers, gifts and cakes in 150 countries. It is the only Indian brand that stands parallel to international flowers brands in terms of quality as well as designs. Whether it is official functions, weddings, receptions, anniversaries or birthday parties, FNP can fulfill all types of flower and gifts requirements to make your special day even more special.</p> <p>iFlorist offers quality flowers, gifts, balloons and hampers for all ages and all occasions, delivered in Pretoria and across South Africa daily. </p> <p>10 Local Flower ShopsBy: Criscinth Claudette Andaloc</p> <p>(1)Tecson Flowers - a leading supplier of indigenous and imported species of flowering plants and has been in the professional floral trade since 1975. Tecson Flowers is involved with the design, arrangement, merchandising, display, and delivery of flowers and blooms for your choice of venue. They offer unique and award-winning creations that set the trend with their fresh, vibrant ideas and competitive prices. </p> <p>(2) Estings Flower Shop has been around since 1959 in San Fernando, Pampanga. Offers flowers for all occasions and flower shop supplies. Freshness and Quality of flowers are what made them in-sight up to this time. </p> <p>(3) Designer Blooms has been in the flower business for 17 years. Encompassing a range that includes fresh-cut flowers, natural, dried, artificial and plants, they offer a unique blend to any floral arrangementby using high-quality floral products and consistent, expert service in allbranches. From beautifying homes to social gatherings and events, a Designer Bloomsarrangement always delivers that aesthetic,finishing touch.</p> <p>(4) La Rosa Flowershop started their flower shop business in the Philippines on 2000, with 2 shops in Quezon City. Founded by Ms. Emma San Jose, Mr. Livy Darocca, and Ms. Sally San Jose. Each founder has more than a decade of experience in the Flower Arrangement industry, which serves as one of the strengths as a company. </p> <p>(5) The Love Garden Flowers - Top Manila florist, serving Metro Manila and all of the Philippine islands. Also delivers worldwide. Products include: flower baskets, arrangements and bouquets for all occasions. Also do weddings and deliver gifts, either with flowers or on its own. Items such as books, magazines, wine, chocolates, stuffed toys, cheese and gourmet items, jewelry can be added to flowers. </p> <p>(6) Dangwa Florist a Dangwa based flower shop that offers quality flowers and elegant floral designs for any occasion at very affordable and flexible rates that suit to any budget and needs. Offers ample selection of imported and local flowers like Malaysian mums, sunflowers, </p> <p>(7) Holland Tulips Flower Shop was established in December, 1996. The largest flower retailer in the country with more than 18 shops located in the prime shopping areas of Metro Manila and Cebu. Its primary purpose is to reach Filipino lovers of beautiful imported flowers from Hollandat a very reasonable price. It offers arrangements for weddings, birthdays, funerals, inaugurations, debuts, anniversaries and other special occasions. </p> <p>(8) Carlins Flowershop located at Gaisano Mall Ground Level Bajada, Davao City. Owned by the Demafeliz Family. Of all the flower shops in Davao City, only Carlins Flowershop has value-added services that make the customers come back for more than just their beautiful, fresh cut flowers. Offerrs flower arrangement for all occasions. With more than 20 years of business up their sleeves, Carlins Flowershop knows what the customer wants and needs. </p> <p>(9) Flowers by eldz is a flower shop based in Cagayan de Oro City and is owned by Elda Cale. It also focuses on flower arrangement and delivery. Flowers by eldzs primary goal is to serve "kababayans" abroad and local by delivering guaranteed fresh flowers to their loved ones within the vicinity of Cagayan de Oro. </p> <p>(10) The Flower Farm started in the early 80s as a gardening hobby of Ging de los Reyes. Provides the most creative, elegant and stunning floral creations . From bouquets to stand-alone wreaths, from flower delivery to sprucing up event venues such as churches reception ballrooms, The Flower Farm has the experience and expertise to make it happen</p> <p>Target MarketBy: Jolly Ann Porio</p> <p> Wholesale florist supplier. This business supplies retailer fresh cut flowers, and potted plants in bulk. They sell and deliver directly to flower shops and flower markets. Most of the wholesale florists are growers too. </p> <p> Retail florist service. This business may range in size from small flower stalls to large flower shops catering to different customer types. A flower shop may have a focus or specialty such providing arrangements for wedding, funerals, gifts, and any other occasion. </p> <p> Floral supplier. This business sells various non-growing components that florist use in their arrangements such as: baskets, ribbons, floral tape, floral wires, vases, wreath, floral foams, stands, frames and other materials. </p> <p>Profitability of the BusinessBy: Kroffer Ken Pacquingan</p> <p>The country has its strengths for cut flower production. It has an ideal climate for year round production with the capability to grow both tropical and subtropical varieties.Considering the wide availability of land waiting for tillage and production of agricultural crops, it would not be difficult to produce cut flowers since suita...</p>


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