Albert BengtsonAlbert Bengtson

5 trends that defines Logica’s consumer innovation initiative

When the trends meet and the synergy between them becomes greater than the effort to drive the trends a new inevitable paradigm shift will occur.Today we call that:

The Augmented Commerce Experience

1. Consumer Unplugged

Where is the closest stone-baked pizza

place?

We’re looking for a non-gluten and

vegetarian restaurant

Should I buy a MacBook pro or a MacBook Air?

Consumer BehaviourPreferences

ReferencesKnowledge

Position Time Place

Availability

2. Innovation of Ads…

Merchantainment

3. Social media gives: Personified Preference Information

Relation and Judgement

Ralph Lauren Big Pony Collection:

Your girlfriends friends:“I love the perfume!! I’m getting one for my boyfriend as well! ”

Other opinions…

4. Freemium & Unique Bundle

If Google had trains…

5. Augmented Reality

Augmented Reality Dating

Armani suit17999 SEK Buy now

Tiger shoes4999 SEKBuy now

Eric Svensson36 yearsFrom NackaSingleAdd to friends

Has 34 ex girlfriendsCheck up

Yearly income: 1,4 million SEK

Annoying mother comes to visit every Sunday

HealthyCheck up blood count

Augmented Commerce

Consumer UnpluggedMerchantainmentPersonified Preference InformationFreemium & Unique BundleAugmented Reality

The Augmented commerce experience

No. 13© Logica 2010. All rights reserved

Albert BengtsonAlbert Bengtson

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© Logica 2010. All rights reserved No. 14

Customer driven innovation

Logica image slide library

CustomerDriven

Innovation

Social media/networkingLogica LiveTrend analysisRound table sessions

Future ScopeSpark eventsBeehive sessionsInnovation Scan

Innovation workshops•Benefit management•Benchmark sessions

InnovationChange managementStakeholder alignmentPrototyping

New solutionsNew products