Five Reasons to Use Paid Search Engine Marketing

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  • 1. 5 Reasons to Use Paid Search Engine Marketing By Ashlee Finan, Sagefrog Marketing Group, LLC For more information, please contact us: (215) 230.9024 info@sagefrog.com www.sagefrog.com 2009 SAGEFROG MARKETING GROUP, LLC. ALL RIGHTS RESERVED

2. Search Engine Marketing92%of people begin their search for new products and services on search engines such as Google, MSN and Yahoo!. Surprisingly, manybusinesses fail to take advantage of paid search engine marketing as an easy andeffective way to reach those users. According to a Microsoft adCenter survey,released in December of 2008, 59% of small businesses do not currently use paidsearch engine marketing; 90% of those companies have never attempted to use it. Although businesses are hesitant to implement search engine marketingprograms, 72% of companies reported an increase in sales inquiries from payper click advertising. Respondents from the 2008 Sagefrog Marketing Mix Survey 5 Reasons to Use Paidrated search engine marketing in the top eight ROI programs.Here are 5 reasons to use paid search engine marketing: User Driven Internet users are proactively seeking products and serviceson the web do they find your company? Search engine marketing is an easyand effective way to reach your customers at the time they are searching foryour offerings.Measurable Paid search engine marketing enables you to directlycorrelate your cost per click to sales leads. Every click provides valuable answersto your performance questions. What keywords lead users to your website?What ads interest potential customers? How many visitors from those clicksbecome sales leads? Based in the results of your search engine marketing program,keywords and ad messaging can constantly be adjusted to maximize your ROI.Cost Effective You establish your pay per click budget and only pay for clicksmade to your ads. For most programs there is no minimum budget and you canmodify it at any time. In addition to managing your overall budget, individualkeyword bids are set to ensure your ads will show for your most relevant keywords.Messaging Due to the measurable results of search engine marketing,keywords and ad messages can constantly be tested and improved.The mostsuccessful words and messages can be included in your other marketing toolsand programs such as marketing materials, your website and direct marketing. 3. Search Engine MarketingResults 68% of small businesses consider their paid search marketingprograms successful. In the competitive realm of search engine optimizationand search engine marketing, pay per click advertising is a powerful wayto get in front of customers seeking your products and services.The search engine marketing professionals at Sagefrog Marketing Group, LLCcan integrate a pay per click advertising campaign into your businesss market-ing mix. Sagefrog is a full service marketing, interactive, and public relationsmarketing company. We specialize in health, technology and business servicesmarketing for companies based in the greater Philadelphia and New Jersey 5 Reasons to Use Paidarea. Sagefrogs services include marketing strategy and research, brand identity,marketing materials, websites, web marketing, public relations, advertising,tradeshow support, direct marketing and email marketing.For more information, please contact Sagefrog Marketing Group at(215) 230-9024 or info@sagefrog.comSign up with Sagefrog today andreceive a $100 Google Credit to jump start your SEM campaign REFERENCES:1. SEO vs PPC. 16 April 2008. Bureau 24.2. Microsoft adCenter Study Reveals Small Businesses Build Online Presence, but Fail to Invest in Search Marketing. 16 Dec. 2008. Microsoft.