5 Reasons to UsePaid Search EngineMarketing
2009 SAGEFROG MARKETING GROUP, LLC. ALL RIGHTS RESERVED
By Ashlee Finan, Sagefrog Marketing Group, LLC
For more information, please contact us:(215) 230.9024 email@example.com www.sagefrog.com
of people begin their search for new products and services on
search engines such as Google,MSN and Yahoo!.Surprisingly,many
businesses fail to take advantage of paid search engine marketing as an easy and
effective way to reach those users. According to a Microsoft adCenter survey,
released in December of 2008,59% of small businesses do not currently use paid
search engine marketing; 90% of those companies have never attempted to use it.
Although businesses are hesitant to implement search engine marketing
programs, 72% of companies reported an increase in sales inquiries from pay
per click advertising. Respondents from the 2008 Sagefrog Marketing Mix Survey
rated search engine marketing in the top eight ROI programs.
Here are 5 reasons to use paid search engine marketing:
User Driven Internet users are proactively seeking products and serviceson the web do they find your company? Search engine marketing is an easy
and effective way to reach your customers at the time they are searching for
Measurable Paid search engine marketing enables you to directlycorrelate your cost per click to sales leads. Every click provides valuable answers
to your performance questions. What keywords lead users to your website?
What ads interest potential customers? How many visitors from those clicks
become sales leads? Based in the results of your search engine marketing program,
keywords and ad messaging can constantly be adjusted to maximize your ROI.
Cost Effective You establish your pay per click budget and only pay for clicksmade to your ads. For most programs there is no minimum budget and you can
modify it at any time. In addition to managing your overall budget, individual
keyword bids are set to ensure your ads will show for your most relevant keywords.
Messaging Due to the measurable results of search engine marketing,keywords and ad messages can constantly be tested and improved.The most
successful words and messages can be included in your other marketing tools
and programs such as marketing materials, your website and direct marketing.
Results 68% of small businesses consider their paid search marketingprograms successful. In the competitive realm of search engine optimization
and search engine marketing, pay per click advertising is a powerful way
to get in front of customers seeking your products and services.
The search engine marketing professionals at Sagefrog Marketing Group,LLC
can integrate a pay per click advertising campaign into your businesss market-
ing mix. Sagefrog is a full service marketing, interactive,and public relations
marketing company. We specialize in health, technology and business services
marketing for companies based in the greater Philadelphia and New Jersey
area. Sagefrogs services include marketing strategy and research,brand identity,
marketing materials,websites,web marketing,public relations,advertising,
tradeshow support,direct marketing and email marketing.
For more information, please contact Sagefrog Marketing Group at
(215) 230-9024 or firstname.lastname@example.org
Sign up with Sagefrog today and
receive a $100 Google Credit
to jump start your SEM campaign
1. SEO vs PPC. 16 April 2008. Bureau 24.
2. Microsoft adCenter Study Reveals Small Businesses Build Online Presence, but Fail to Invest in
Search Marketing. 16 Dec. 2008. Microsoft.5R