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Five Reasons to Use Paid Search Engine Marketing

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Sagefrog Marketing Group is a full service marketing, interactive, and public relations agency. We specialize in health, technology and business services marketing for companies based in the greater Philadelphia and New Jersey area.

Text of Five Reasons to Use Paid Search Engine Marketing

  • 5 Reasons to UsePaid Search EngineMarketing

    2009 SAGEFROG MARKETING GROUP, LLC. ALL RIGHTS RESERVED

    By Ashlee Finan, Sagefrog Marketing Group, LLC

    For more information, please contact us:(215) 230.9024 info@sagefrog.com www.sagefrog.com

  • of people begin their search for new products and services on

    search engines such as Google,MSN and Yahoo!.Surprisingly,many

    businesses fail to take advantage of paid search engine marketing as an easy and

    effective way to reach those users. According to a Microsoft adCenter survey,

    released in December of 2008,59% of small businesses do not currently use paid

    search engine marketing; 90% of those companies have never attempted to use it.

    Although businesses are hesitant to implement search engine marketing

    programs, 72% of companies reported an increase in sales inquiries from pay

    per click advertising. Respondents from the 2008 Sagefrog Marketing Mix Survey

    rated search engine marketing in the top eight ROI programs.

    Here are 5 reasons to use paid search engine marketing:

    User Driven Internet users are proactively seeking products and serviceson the web do they find your company? Search engine marketing is an easy

    and effective way to reach your customers at the time they are searching for

    your offerings.

    Measurable Paid search engine marketing enables you to directlycorrelate your cost per click to sales leads. Every click provides valuable answers

    to your performance questions. What keywords lead users to your website?

    What ads interest potential customers? How many visitors from those clicks

    become sales leads? Based in the results of your search engine marketing program,

    keywords and ad messaging can constantly be adjusted to maximize your ROI.

    Cost Effective You establish your pay per click budget and only pay for clicksmade to your ads. For most programs there is no minimum budget and you can

    modify it at any time. In addition to managing your overall budget, individual

    keyword bids are set to ensure your ads will show for your most relevant keywords.

    Messaging Due to the measurable results of search engine marketing,keywords and ad messages can constantly be tested and improved.The most

    successful words and messages can be included in your other marketing tools

    and programs such as marketing materials, your website and direct marketing.

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  • Results 68% of small businesses consider their paid search marketingprograms successful. In the competitive realm of search engine optimization

    and search engine marketing, pay per click advertising is a powerful way

    to get in front of customers seeking your products and services.

    The search engine marketing professionals at Sagefrog Marketing Group,LLC

    can integrate a pay per click advertising campaign into your businesss market-

    ing mix. Sagefrog is a full service marketing, interactive,and public relations

    marketing company. We specialize in health, technology and business services

    marketing for companies based in the greater Philadelphia and New Jersey

    area. Sagefrogs services include marketing strategy and research,brand identity,

    marketing materials,websites,web marketing,public relations,advertising,

    tradeshow support,direct marketing and email marketing.

    For more information, please contact Sagefrog Marketing Group at

    (215) 230-9024 or info@sagefrog.com

    Sign up with Sagefrog today and

    receive a $100 Google Credit

    to jump start your SEM campaign

    REFERENCES:

    1. SEO vs PPC. 16 April 2008. Bureau 24.

    2. Microsoft adCenter Study Reveals Small Businesses Build Online Presence, but Fail to Invest in

    Search Marketing. 16 Dec. 2008. Microsoft.5R

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