Upload
area203
View
1.332
Download
2
Tags:
Embed Size (px)
DESCRIPTION
Content marketing is an important marketing strategy for B2B and B2C companies. Watch this presentation for five easily digestable content marketing tactics.
Citation preview
Casey Knox, Director of Communications
Five Content Marketing Winning
Enablers
Content marketing is…
creating and sharing content
in order to engage current and potential consumer bases
and drive profitable consumer actions.
Why should companies create custom content to market online?
of people feel better about a company that delivers custom content and are more likely to buy from that company.
73%
78%
61%
90% of consumers find custom content useful.
of people believe organizations providing custom content are interested in building good relationships with them.
of people prefer to receive information about an organization in a collection of articles rather than in a traditional advertisement.
Source: Custom Content Council
Here are five answers to enable your content to market for you.
findable
PAID Paying to leverage the power of a channel to deliver a message that drives audiences to another type of media is almost always scalable by performance.
OWNED Creating content within a controlled environment and setting a repeatable, value-added experience is (dare I say) key to all content strategies.
EARNED Built through engagement, conversation and content sharing, the customer is the channel here. › ›
›Strategically distribute and publish your content online.
Create content that grabs the interest of your target audience.
readable
Consistently deliver content so enjoyable
that the audience comes looking for YOU.
likeable
Create clear calls to action (sometimes several are needed)
and strategically connect it to your content.
actionable
Content that is participatory is more likely to be
read/heard/seen/found/engaged with by others.
shareable
** Creating amazing content is a waste of time and money if you don’t implement these winning content marketing enablers.
Connect with us:
Casey Knox Director, Communications
AREA203.com AREA2oh3.com
@AREA203Digital @CaseyMaeKnox