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4
“Instead of a development
process in which a product
would be passed sequentially
from engineering to design to
manufacturing to marketing to
distribution, these various
departments collaborated
simultaneously. Our method
was to develop integrated
products, and that meant
our process had to be
integrated and
collaborative.”
From "Steve Jobs" by Walter Isaacson
« L’outil simple, pauvre, transparent est
humble serviteur ; l’outil élaboré,
complexe, secret est un maître
arrogant. »
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