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#FeelingBeautiful was top trending topic of India (on Aug,20th 2012). With in 5 hours, total 991+ conversations & 1.4M impressions from .25M followers reach have generated. Note: You can view this case study to know "how", "when" & "what" needs to be done in order to provide twitter influencers with compelling conversation hooks to enter into discussions.
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I N T R O
Brand Name: VLCC INDIA Brand Intro: VLCC aims to ensure a be7er quality of life for everyone by shaping people’s confidence and making Slimming, Beauty & Health accessible to all sections of our society Platform: Twi7er Objective: Provide influencer'ʹs with compelling conversation hooks to create buzz.
B R I E F
On Aug 20th ,VLCC India floats a question on Twi7er asking what is the most beautiful feeling you ever had or wish to have?. Hashtag used for creating virality was #feelingbeautiful
S T A R T
First Tweet at 11:00 a.m from @VLCCIndia #feelingbeautiful Trends in India at 12:29 p.m #feelingbeautiful becomes top trend of India at 1:40 p.m
Challenge 1: Aug 20, 2012 was a Holiday due to “EID” festival . The challenge was to compete with conversations around #Eid Mubarak
Challenge 2: India had defeated Pakistan by one wicket at the #u19cwc in a thrilling match. Lots of conversations generated on #U19 #U19CWC #Pakistan & #IndVsPak
First Tweet at 11:00 a.m from @VLCCIndia compels followers to talk about their experiences related to topic of #feelingbeautiful.
Around 12:15 p.m Users start to interactions based on their #feelingbeautiful experiences which provides us a position on Twi7er Trends. Challenge: To create more virality & conversations for becoming the TOP Trend in India
W H A T
We Did? “ We then started interacting with the users to Strengthen the emotional connection ”
“ Building relationships by responding to influencers ”
At 12:53 p.m #FeelingBeautiful reached at 4th position of Twi7er Trends Challenge: To create more conversations & fight with #U19CWC , #IndVsPak & “Eid Mubarak for top position”
W H A T
We Did? “ We then created compelling conversation hooks for influencer'ʹs to enter into #feelingbeautiful discussion”.
“ conversation hooks ”
At 1:29 p.m #feelingbeautiful reached at 2th position of Twi7er Trends Challenge: To create more conversations & reach the top notch.
By 1:30 p.m (2 hours) #feelingbeautiful had created more than 500+ tweets & .7 million impressions.
Around 1:35 p.m, other brands also tried to gain the virality of #feelingbeautiful conversations.
Finally, at 1:40 p.m #feelingbeautiful was Top Trending topic in India.
#feelingbeautiful was Top Trending topic in India. More brands joined in to encash the virality on conversations.
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Top Users on the basis of tweets
0 10 20 30 40 50 60 70 80 90
100 94
81
56 53
20 17 15
Top Users on the basis of impressions received
0 100000 200000 300000 400000 500000 600000
700000
800000
900000 831792
135270 76406 46064 45212 29075 28323
Summary #feelingbeautiful
A total of 991+ conversations were recorded with
1.4M impressions generated which reached .25M followers on Twi7er within 5 hours.
“ All the data mined & analyzed was with our proprietary tools “ Thank You
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