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Kurang Asem Candy Truck Branding - Twitter Case Study (by @radiculouz)
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Twitter Case Study
Kurang Asem is a sour
candy brand in Indonesia
and this isthe new
product variant
One of the promotional
activity for the new variant is
Truck Branding
We ask ourselves a simple
question…
How do we know that people are
really lookingat the branding?
Hmmm…
.........
Aha!!!!
Let’s use Twitter!
Let the people tell us
that they have seen it
by tweeting about it :)
So this is the design of the truck branding
and we putthis writing
on it
Translation:
Tweet the sentence below & get a surprise from Kurang Asem“@KurangAsem #HotRujak is very
HOT!”
If they tweet about it,
they might get a free gift!
Result?
People are tweeting
about it every single day
and also tweeting
pictures of it
This proves that people are
paying attention to the branding
Not only that, we also get lots
of free promotion on
Free promotion about the
new variant “Kurang Asem
HOT Rujak”
and also free promotion for @KurangAsem Twitter account
which resulted in the increase of @KurangAsem
Twitterfollowers
+18.000new Twitter
followersin 5 months
+1.500Daily Impressions
+225.000Total Impressions
in 5 months
Awesome! :)
Lesson:Integrate offline
with online activities for
maximum results!
@radiculouz
radiculouz.blogspot.com
linkedin.com/in/radetampubolon
Project idea by:
Rade Tampubolon
